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Hospitality eBusiness Strategies (HeBS) Principals, Max Starkov, Chief eBusiness Strategist
and Jason Price, EVP have pioneered many of the "best practices" in hotel Internet marketing
and direct online distribution. Our principals are frequent guest speakers and presenters at
industry events, industry association events (e.g. HSMAI meetings), annual GM meetings,
hospitality marketing conferences, university sponsored associations, government and
state-sponsored tourism events.
Here is a list of some of the past guest speaker and workshop presentations by HeBS Principals and Experts:
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TurnHere Travel Seminar 08
New York, NY: May 1
Topic:
Chief eBusiness Strategist Max Starkov to participate on the expert panel during the seminar: "Innovations in Digital Marketing and Travel" at the Hearst Building in New York City.
The audience will consist of representatives from major hotels, travel sites, regional tourism boards, and press.
Pegasus Solutions, Inc. Customer Conference
Big Island, HI: April 2
Topic:
Executive Vice President Jason Price to present "Maximizing Revenues from the Direct Online Channel. Trends and Best Practices in Direct Hotel Website Bookings from 2008-2010".
Eye for Travel’s Social Media Strategies for Travel Conference
San Francisco, CA: March 5-6
Topic:
Chief eBusiness Strategist Max Starkov presented during the session: “Drive Traffic to Your Site with a Comprehensive Social Search Marketing Strategy.” The session, also featuring top executives from Google and Farecast, included a social media strategy presentation followed by a panel discussion.
StarCite & HeBS Webinar
New York, NY: February 29
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price, together with StarCite presented a webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."
2008 Sage Hospitality Resources Leadership Conference
Providence, RI: February 24-27
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed current and future trends in Internet marketing. Presentations focused on how to become a leader in Internet Marketing and distribution, from a franchisee standpoint as well as the independent hotelier standpoint.
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State of Nevada Governor’s Conference on Tourism
Las Vegas, NV: December 12-14, 2007
Topic:
Chief eBusiness Strategist Max Starkov conducted a workshop titled: “Importance of Web 2.0/Consumer Generated Media (CGM) and its Role in Establishing Interactive Customer Relationships.”
Shell Hospitality Sales & Management Conference
Chicago, IL: July 11, 2007
Topic:
Chief eBusiness Strategist Max Starkov and Director, eMarketing Services Mariana Mechoso conducted a Full Day workshop on best practices and latest trends in Internet Marketing and Distribution in the vacation rental and resort sector.
Mandarin Oriental Hotel Group 2007 Annual Marketing Meeting
Hong Kong, China: June 4-7, 2007
Topic:
Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the luxury hotel sector.
Economy & Budget Hotels World Conference
London, UK: May 24-25
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop titled: "Economy Hotel Branding Strategies Online" focused on building brand equity online in the economy hotel sector and the importance of brand awareness on the Web for increased direct bookings and increased competitiveness.
Choice Hotels Annual Conference
Orlando, FL: May 9-11
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed Choice Hotel's Internet marketing strategies, industry developments, and more. Hospitality eBusiness Strategies has been working with Choice Hotels since 2002.
Eye for Travel Sales and Marketing in Travel, USA 2007
Miami, FL: May 10:
Topic:
Chief eBusiness Strategist Max Starkov presented in the panel, "Optimize Your CRM Strategy and Retain Customers."
Kor Hotel Group Annual Sales & Marketing Conference
San Francisco, CA: February 27-28
Topic:
Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the boutique hotel sector.
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Historic Hotels of America Annual Conference
Mackinac Island, MI: October 24-26
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet Marketing Strategy presentation. HeBS has been working with HHA since 2003.
Travel Distribution Summit
Chicago, IL: Oct. 4 and 5
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented an innovative half-day seminar "Building a Blog Strategy in Hospitality" and participated in the Consumer Generated Media panel in the Distribution Technology Track.
Economy & Budget Hotels World Conference
London, UK: June 13
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop to real estate asset managers and property owners on growing the
online revenue channel and methods to measure this channel to assess valuation during
the purchase and sale process .
BITAC - Buyer Interactive Trade Alliance & Conference
New York City: May 8-10
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price were luncheon speakers and discussed online marketing trends and challenges. They also served
as panelists addressing online travel technology purchasing and online marketing decisions.
Starwood Hotels and Resorts
New York City: March 24
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price led an open forum discussion to Starwood's Global Field Marketing team on brand level
competitive analysis, brand management, and discussed trends, challenges, and strategies from the Field Marketing perspective.
Massachusetts Lodging Association:
"eMarketing Techniques to Grow Your Online Revenue Strategy."
Boston, MA: February 1
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a workshop to hotel owners and marketers on the principles of Direct Online Distribution,
growing direct market share online by taking advantage of sleepy competitors, and regaining
price and brand control from third-party intermediaries.
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Historic Hotels of America (HHA)
Portland, OR: October 25-27
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price delivered to hotel owners and marketers trends in the industry with online travel,
recent mergers and acquisitions, and how this all affects HHA members.
Phoenix Inn Suites-Annual Sales and Marketing Conference
Oregon, October 25, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to brand executives, GMs and DOSMs latest trends in Internet distribution
and marketing in the online hospitality marketplace, and an action plan for the brand for 2006
Economy & Budget Hotels World Conference
London, UK: Sept 19 - 21
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet masterclass - gain maximum benefit from the online channel. Delivered to
hotel owners and hotel marketers.
Historic Hotels of Europe (HHE), Annual Convention
Dublin, Ireland, April 8, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHE executives and hoteliers latest trends and best practices in online
distribution and marketing in hospitality and Europe, plus outlined action steps for
HHE's online efforts.
American Hotel & Lodging Association: Extended Stay Conference
Atlanta, GA, March 15, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to AH&LA and extended stay industry executives latest trends and best
practices in online distribution and marketing in the extended stay hospitality
market.
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Historic Hotels of America (HHA): Annual Conference
Results of Study on eBusiness Readiness of HHA Members
St. Louis: Nov 17-19
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHA owners and GMs the latest trends in online distribution and marketing
in hospitality, and the results of a survey and analysis on "eBusiness readiness" of
HHA members, conducted by HeBS.
Choice Hotels International: FSD Annual Conference
Phoenix, AZ: August 11-12
Topic:
Chief eBusiness Strategist Max Starkov presented to FSDs and corporate executives latest trends and best practices in online
distribution and marketing in hospitality, plus conducted a workshop on Internet
marketing techniques.
Ministry of Tourism Trinidad & Tobago:
The Tourism Marketing Leadership Forum
Tobago, July 18-22, 2004
Topic:
Chief eBusiness Strategist Max Starkov presented to government officials and ministers, and tourism officials from Trinidad
and Tobago and the Caribbean the latest trends and best practices in destination
marketing over the Web, online distribution and marketing of resort and destination
entities.
Raffles Hotels & Resorts International: Annual GM Conference
Beijing, China, May 25-28, 2004
Topic:
Chief eBusiness Strategist Max Starkov presented to Raffles and Swissotel top executives and GMs the latest trends and best
practices in online distribution and marketing in hospitality, plus overview of Raffles
strategic online marketing efforts.
Hospitality Sales and Marketing Association International (HSMAI):
Los Angeles: February 18, 2004
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented a Half-day information packed workshop to hotel owners and DOSMs on making 2004 the "Year
of Direct Internet Distribution," which includes creating a direct web strategy an
imperative for the upcoming year, turning a hotel into the "hero" of a destination,
and taking advantage of sleepy competitors.
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Le Palais de Congres de Montreal: International Travel Simposium
Montreal, November 18, 2003
Topic:
Chief eBusiness Strategist Max Starkov presented to top travel, hospitality and meeting executives the latest trends and best
practices in online distribution and marketing in the travel and meetings industries,
including meeting and event planning via the Web.
Pocono Mountain Visitor's Bureau (PMVB) Annual Marketing Conference
Stroudsburg, PA, May 6, 2003
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to over 150 top lodging executives the results of a PMVB commissioned study
on the PMVB Members' eBusiness readiness, website optimization, and online distribution
services, plus the latest trends in Internet marketing and distribution.
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