Max Starkov is Chief eBusiness Strategist at Hospitality eBusiness Strategies, Inc. in New York City. He advises companies in the Travel and Hospitality verticals on their Internet and eDistribution strategies. His eBusiness expertise is sought after by a diverse client portfolio of top tier multinational hospitality corporations, hotel management and representation companies, and independent, privately owned properties. Max is a highly recognized eBusiness expert in the hospitality industry.

Max also teaches graduate courses on "Hospitality/Tourism e-Distribution Systems", "e-CRM in Hospitality", Hospitality eKnowledge Systems" and "e-Travel" at New York University's prestigious Tisch Center for Hospitality, Tourism and Travel Administration.

Max has an extensive eBusiness and Web travel technologies experience. He co-founded and served as CEO and Director of two eBusiness companies: Whale Media, Inc. (B2B travel technology infrastructure provider to the hospitality, corporate travel and convention and meetings markets) and Travelbreak.com, Inc. (B2C online travel marketplace, ranked 3rd in its category after Priceline.com). Under his leadership Whale Media won the prestigious 2001 Worldwide Microsoft RAD Award for its SmartSuite Web-based technology applications, inventory management and reservation systems for hospitality.

Max has 20 years experience in pioneering and building successful travel businesses and eBusiness strategies for national and multinational hospitality and travel companies. He has written numerous reports, industry research, and published articles in major travel and hospitality publications. Max has an MBA degree, Beta Gamma Sigma Honors, from Fordham University in New York and an MS in Global Economics degree.

You can contact Max Starkov at:
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Jason Price is Executive Vice President of Business Development and Strategic Marketing at Hospitality eBusiness Strategies, Inc. in New York City. Jason's expertise in eMarketing and eDistribution crosses all hospitality business models from flag hotels to independent properties. He also provides extensive business development experience from advising strategic partnerships to capital acquisition, particularly to technology providers in the Travel and Hospitality verticals. Jason is a trained professional in Omniture, the world-class website analytics and campaign tracking and reporting application.

Jason helped build and served as the Vice President of two eBusiness companies: Whale Media, Inc. (B2B travel technology infrastructure provider to the hospitality, corporate travel and convention and meetings markets) and Travelbreak.com, Inc. (B2C online travel marketplace). Jason was a member of the leading team of Whale Media that won the prestigious 2001 Microsoft RAD Award for its ASP technology for the hospitality industry. Jason has over five years experience in pioneering and building successful travel and hospitality businesses and another six years building critical business units for major Madison Ave marketing companies.

Jason has co-authored numerous articles and white papers in hospitality and technology and frequently guest lecturers to academic and professional audiences in US, Europe and Asia. Jason has an MBA degree, from Fordham University in New York and an MS and BA in Economics from the University of Massachusetts.

You can contact Jason Price at:
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Mariana Mechoso is Director, eMarketing Services at Hospitality eBusiness Strategies. Mariana develops and implements website optimization and Internet marketing strategies for HeBS hotel clients. Her responsibilities include project and client management services, Internet marketing campaign management, eCRM, and direct online channel development. She has been instrumental in developing award-winning Internet marketing campaigns and website re-design and optimization projects for HeBS' clients. Mariana is a trained professional in Omniture, the world-class website analytics and campaign tracking and reporting application.

Mariana's professional experience includes over five years of work in the global travel and tourism industry. She has held travel management and group travel management positions in the United States, England, and Australia in leading hospitality and tourism companies, including STA Travel and world-renowned attractions such as the Westminster Abbey in London.

Mariana is bilingual and holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management and graduated with a B.A. in Anthropology from UCLA.

Mariana Mechoso is a Qualified Google Advertising Professional.

You can contact Mariana Mechoso at:
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Evan Rosenblum is Director, eMarketing Services at Hospitality eBusiness Strategies. Evan develops and manages Internet marketing strategies for HeBS hotel clients, including all aspects of search marketing (SEM): organic search, keyword buys (Pay-per-click-PPC), paid-inclusion, local search and meta search. His responsibilities include Internet marketing and SEM campaign management, client reporting services, project and client management services, direct online channel development. Evan continues to work on conceptualizing and finding innovative Internet marketing and SEM initiatives, new and improved effectiveness measurement and ROI reporting. Evan is a trained professional in Omniture, the world-class website analytics and campaign tracking and reporting application.

Evan's professional experience includes over five years of work in the advertising and hospitality industries. His past experience includes advertising traffic manager at a boutique Manhattan-based advertising agency, where he played a key role in the development and execution of many award-winning advertising campaigns. Evan gained valuable insights and hands-on experience in the hospitality industry while working for prestigious major brand hotel in New Jersey.

Evan holds an M.S. degree in Hospitality Industry Studies from New York University's Tisch Center for Hospitality, Tourism, and Sports Management, and graduated with a B.A. in Marketing and Communications from Queens College in New York City.

Evan Rosenblum is a Qualified Google Advertising Professional and a Yahoo Search Marketing Ambassador.

You can contact Evan Rosenblum at:
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Tara Rattigan is Senior Account Executive, eMarketing Services at Hospitality eBusiness Strategies. Tara conceptualizes and implements website optimization and Internet marketing strategies for HeBS hotel clients. Her responsibilities include website optimization and search engine marketing services, Internet marketing campaign management, online PR services, and project management services. Tara is a trained professional in Omniture, the world-class website analytics and campaign tracking and reporting application.

Tara’s expertise benefits from her professional experience in both the public relations and travel & tourism industries. At a world renowned public relations firm in New York City she has worked with a range of travel and tourism accounts gaining a valuable understanding of communications and media relations. She has worked on projects and key research studies on trends in the hospitality and travel & tourism industries and destination marketing, including a benchmark research study "Marketing Trends in the Mountain Resort Industry".

Tara holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management, where she was the recipient of the Preston Robert Tisch NYC & Company Foundation Leadership in Tourism Scholarship. She graduated with a B.S. in Business Administration from the University of Colorado, Boulder.

You can contact Tara Rattigan at:
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Cassie Marantz is Senior Account Executive, eMarketing Services at Hospitality eBusiness Strategies. Her responsibilities include developing and managing strategic Internet marketing campaigns, including search engine marketing, display advertising, online sponsorships, email marketing, website optimizations, project and client management services, and direct online channel development. Cassie is a trained professional in Omniture, the world-class website analytics and campaign tracking and reporting application.

Before joining the HEBS team, Cassie worked at several hospitality establishments in Boston. She has hands-on experience in hospitality training and development, event planning, and customer service. Before that Cassie gained valuable experience in analyzing statistical data at a world-renowned lab at Dartmouth.

Cassie graduated cum laude from Dartmouth College with a B.A. in Psychology.

You can contact Cassie Marantz at:
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