Unique Methodology

HeBS monitors the pulse of the global online hospitality industry through its global clientele, and is best suited to provide a timely, unbiased review of the industry, identify “best practices” and forecast industry trends with industry-wide implications. HeBS relies on its own research, surveys and industry analysis, its academic projects and case studies to formulate its own unique methodology, but also compiles and analyzes data from a list of leading industry research, case studies, surveys and publications.

Hospitality eBusiness Strategies formulates its assessments, trends and projections by utilizing a comprehensive suite of analytic tools, best practices, trend analysis and reputable sources:

• HeBS stays in daily touch with hoteliers from all over the world and interacts with hospitality professionals regarding their Internet strategies, experiences and online results.
• HeBS actively consults various hospitality companies: from major brands to independent hotels and resorts and generates “best practices” on a daily basis.
• HeBS conducts its own online distribution and eMarketing surveys, case studies and market research.
• HeBS has developed its own proprietary Internet Distribution Intelligence Reports.
• HeBS has developed its own proprietary CyberScore Rating System that rates over 150 different aspects of the hotel brand websites, including all the elements that represent best practices for a competitive website: user-friendliness, search engine-friendliness, and travel booker-friendliness.
• HeBS has developed its own proprietary "Spheres of Web Distribution Influence" methodology.
• Many of the techniques and fundamental approaches are based on the graduate courses at NYU's Preston Robert Tisch Center for Hospitality, Tourism and Travel Management, where HeBS’ Chief eBusiness Strategist teaches graduate courses as an adjunct professor on "eDistribution Systems in Hospitality", "eCRM", e-Knowledge Systems" and "e-Travel".
• HeBS identifies the most reputable sources of Internet and industry data.
• HeBS closely monitors all eBusiness, eDistribution and eMarketing events, announcements, SEC filings and releases, acquisitions, partnerships and developments in the travel and hospitality verticals.

We also provide certain key findings from the Report on internet Usability of Sites in Hospitality (RUSH Report, a joint effort by Hospitality eBusiness Strategies and iPerceptions). The RUSH Report is a hospitality intelligence report that provides the industry with an in-depth analysis of key aspects of website performance and user satisfaction. Data used in the RUSH Report is based on customer surveys from nearly 40,000 everyday users of hotel branded websites. The data is continually updated by an ever increasing number of website users so the accuracy of the data grows in congruence with trends of the industry.