Guest Speakers and Workshop Leaders
Hospitality eBusiness Strategies’ principals, Chief eBusiness Strategist Max Starkov and Executive VP Jason Price have pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. Our principals are frequent guest speakers and presenters at industry events, industry association events (e.g. HSMAI meetings), annual GM meetings, hospitality marketing conferences, university sponsored associations, as well as government and state-sponsored tourism events.
Here is a list of some of the past guest speaker and workshop presentations by HeBS Principals and Experts:
2002 I 2003 I 2004 I 2005 I 2006 I 2007 I 2008 I 2009 I 2010
2010
EyeforTravel's Travel Distribution Summit
Chicago, IL, Oct 13-14
Topic:
Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, will present during the Mobile Technology & Travel keynote session.
HSMAI’s Revenue Management & Internet Marketing Strategy Conference
Orlando, FL, June 21, 2010
Topic:
Chief eBusiness Strategist, Max Starkov, will discuss “Mobile Marketing for Today and Tomorrow.” A range of topics will be discussed including the mobile distribution channel in hospitality, mobile-ready sites, an action plan for the hotel ‘m-marketer,’ and more.
European Hospitality Technology Educational Conference (EHTEC)
Amsterdam, February 14-16, 2010
Topic:
Chief eBusiness Strategist Max Starkov will present during the session: “Mobile Marketing and Distribution in Hospitality - the Future is Already Here” Max will also be moderating a panel discussion.
2009
The Future of Mexico’s Destination Marketing: Direct Online Channel Strategy
HeBS' Conference with top State Government Officials and Directors of Tourism Boards from Cancun, Riviera Maya, Cozumel and the Area
Cancun, Mexico, October 21, 2009
Topic:
Chief eBusiness Strategist Max Starkov conducted a session “ How the Dramatic Shift in Travel Distribution in the U.S., Canada and Europe is Affecting Travel Research, Planning and Bookings for Travel to Mexico.” Starkov discussed a range of topics including analysis of whether Tour Operators and OTAs are good Samaritans or exporters of national wealth as well as the need for destination marketers to embrace the Direct Online Channel Strategy and lessen dependence on wholesalers.
Eyefortravel's Mobile Strategies for Travel USA Conference
Chicago, IL, September 16-17, 2009
Topic:
Chief eBusiness Strategist Max Starkov conducted a session “Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer.” Starkov discussed a range of topics including the Mobile Distribution Channel, why hotel and travel marketers should care about mobile, mobile booking sites, a 2010 action plan for the travel ‘m-marketer’ and more
The Small Luxury Hotel Summit
New York, NY, May 28-29
Chief eBusiness Strategist Max Starkov conducted a presentation titled "Online Distribution Challenges in the Luxury and Boutique Hotel Sector."
CRM and Loyalty Strategies for Travel 2009 Conference
Atlanta, GA , March 4
Topic:
Chief eBusiness Strategist Max Starkov conducted a presentation titled "Transform your website into a retention tool”. Max discussed a 6-step action plan to retain your best customers, and market to new customers, best practices in the direct online channel, latest trends, and more.
Choice Hotels Extended Brands Advisory Council Meeting
Atlanta, GA , January 22
Topic:
Chief eBusiness Strategist Max Starkov and Senior Account Executive Tara Rattigan conducted a presentation titled "Hotelier’s Internet marketing action plan in a difficult economy". Max and Tara discussed Choice Hotels licensees’ local online strategies to grow incremental business, best practices in the direct online channel, latest trends, and more.
2008
Ramada Regional Meetings
Various locations in the United States: September - November
Topic:
Members of the HeBS Team traveled to the Ramada regional meetings and presented the "Hoteliers Internet Marketing Action Plan in a Difficult Economy: Franchisee Local Online Strategies to Grow Incremental Revenues."
Seaway Two Corporation Annual Meeting
Corporate event held in Las Vegas: September 22
Topic:
Jason Price, Executive Vice President, was the invited guest speaker at the annual corporate conference of the Seaway Two Corporation. Mr. Price presented on the topic of Online Marketing and Distribution Strategies, Plus Top Trends in the Online Channel from now to 2011.
4th Annual MICE Asia Executive Congress
Kuala Lumpur, Malaysia: July 14-15
Topic:
Chief eBusiness Strategist Max Starkov conducted a presentation titled "Internet marketing challenges and opportunities." Max discussed the big picture of the global online travel marketplace, best practices in the industry, the latest trends, and more.
Outrigger Lodging Services Leadership Conference 2008
Las Vegas, Nevada, July 10
Topic:
Chief eBusiness Strategist Max Starkov conducted a presentation titled "The e-Commerce Channel 2008-2010: Internet Marketing and Distribution Trends and Action Plan." Max discussed the latest trends in the online hospitality marketplace, best practices in the industry, case studies, and a 7-step Action Plan for 2008-2009.
Choice Hotels Annual Conference
Las Vegas, NV: May 6-8
Topic:
Chief eBusiness Strategist Max Starkov led a panel titled "Maximizing Your Internet Marketing Dollars: Driving Incremental Online Bookings". Hospitality eBusiness Strategies has been working with Choice Hotels since 2002.
TurnHere Travel Seminar 08
New York, NY: May 1
Topic:
Chief eBusiness Strategist Max Starkov to participate on the expert panel during the seminar: "Innovations in Digital Marketing and Travel" at the Hearst Building in New York City. The audience will consist of representatives from major hotels, travel sites, regional tourism boards, and press.
Pegasus Solutions, Inc. Customer Conference
Big Island, HI: April 2
Topic:
Executive Vice President Jason Price to present "Maximizing Revenues from the Direct Online Channel. Trends and Best Practices in Direct Hotel Website Bookings from 2008-2010".
Eye for Travel’s Social Media Strategies for Travel Conference
San Francisco, CA: March 5-6
Topic:
Chief eBusiness Strategist Max Starkov presented during the session: "Drive Traffic to Your Site with a Comprehensive Social Search Marketing Strategy." The session, also featuring top executives from Google and Farecast, included a social media strategy presentation followed by a panel discussion.
StarCite & HeBS Webinar
New York, NY: February 29
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price, together with StarCite presented a webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."
2008 Sage Hospitality Resources Leadership Conference
Providence, RI: February 24-27
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed current and future trends in Internet marketing. Presentations focused on how to become a leader in Internet Marketing and distribution, from a franchisee standpoint as well as the independent hotelier standpoint.
2007
State of Nevada Governor’s Conference on Tourism
Las Vegas, NV: December 12-14, 2007
Topic:
Chief eBusiness Strategist Max Starkov conducted a workshop titled: "Importance of Web 2.0/Consumer Generated Media (CGM) and its Role in Establishing Interactive Customer Relationships."
Shell Hospitality Sales & Management Conference
Chicago, IL: July 11, 2007
Topic:
Chief eBusiness Strategist Max Starkov and Director, eMarketing Services Mariana Mechoso conducted a Full Day workshop on best practices and latest trends in Internet Marketing and Distribution in the vacation rental and resort sector.
Mandarin Oriental Hotel Group 2007 Annual Marketing Meeting
Hong Kong, China: June 4-7, 2007
Topic:
Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the luxury hotel sector.
Economy & Budget Hotels World Conference
London, UK: May 24-25
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop titled: "Economy Hotel Branding Strategies Online" focused on building brand equity online in the economy hotel sector and the importance of brand awareness on the Web for increased direct bookings and increased competitiveness.
Choice Hotels Annual Conference
Orlando, FL: May 9-11
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed Choice Hotel's Internet marketing strategies, industry developments, and more. Hospitality eBusiness Strategies has been working with Choice Hotels since 2002.
Eye for Travel Sales and Marketing in Travel, USA 2007
Miami, FL: May 10:
Topic:
Chief eBusiness Strategist Max Starkov presented in the panel, "Optimize Your CRM Strategy and Retain Customers."
Kor Hotel Group Annual Sales & Marketing Conference
San Francisco, CA: February 27-28
Topic:
Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the boutique hotel sector.
2006
Historic Hotels of America Annual Conference
Mackinac Island, MI: October 24-26
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet Marketing Strategy presentation. HeBS has been working with HHA since 2003.
Travel Distribution Summit
Chicago, IL: Oct. 4 and 5
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented an innovative half-day seminar "Building a Blog Strategy in Hospitality" and participated in the Consumer Generated Media panel in the Distribution Technology Track.
Economy & Budget Hotels World Conference
London, UK: June 13
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop to real estate asset managers and property owners on growing the online revenue channel and methods to measure this channel to assess valuation during the purchase and sale process .
BITAC - Buyer Interactive Trade Alliance & Conference
New York City: May 8-10
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price were luncheon speakers and discussed online marketing trends and challenges. They also served as panelists addressing online travel technology purchasing and online marketing decisions.
Starwood Hotels and Resorts
New York City: March 24
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price led an open forum discussion to Starwood's Global Field Marketing team on brand level competitive analysis, brand management, and discussed trends, challenges, and strategies from the Field Marketing perspective.
Massachusetts Lodging Association:
"eMarketing Techniques to Grow Your Online Revenue Strategy."
Boston, MA: February 1
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a workshop to hotel owners and marketers on the principles of Direct Online Distribution, growing direct market share online by taking advantage of sleepy competitors, and regaining price and brand control from third-party intermediaries.
2005
Historic Hotels of America (HHA)
Portland, OR: October 25-27
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price delivered to hotel owners and marketers trends in the industry with online travel, recent mergers and acquisitions, and how this all affects HHA members.
Phoenix Inn Suites-Annual Sales and Marketing Conference
Oregon, October 25, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to brand executives, GMs and DOSMs latest trends in Internet distribution and marketing in the online hospitality marketplace, and an action plan for the brand for 2006
Economy & Budget Hotels World Conference
London, UK: Sept 19 - 21
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet masterclass - gain maximum benefit from the online channel. Delivered to hotel owners and hotel marketers.
Historic Hotels of Europe (HHE), Annual Convention
Dublin, Ireland, April 8, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHE executives and hoteliers latest trends and best practices in online distribution and marketing in hospitality and Europe, plus outlined action steps for HHE's online efforts.
American Hotel & Lodging Association: Extended Stay Conference
Atlanta, GA, March 15, 2005
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to AH&LA and extended stay industry executives latest trends and best practices in online distribution and marketing in the extended stay hospitality market.
2004
Historic Hotels of America (HHA): Annual Conference
Results of Study on eBusiness Readiness of HHA Members
St. Louis: Nov 17-19
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHA owners and GMs the latest trends in online distribution and marketing in hospitality, and the results of a survey and analysis on "eBusiness readiness" of HHA members, conducted by HeBS.
Choice Hotels International: FSD Annual Conference
Phoenix, AZ: August 11-12
Topic:
Chief eBusiness Strategist Max Starkov presented to FSDs and corporate executives latest trends and best practices in online distribution and marketing in hospitality, plus conducted a workshop on Internet marketing techniques.
Ministry of Tourism Trinidad & Tobago:
The Tourism Marketing Leadership Forum
Tobago, July 18-22, 2004
Topic:
Chief eBusiness Strategist Max Starkov presented to government officials and ministers, and tourism officials from Trinidad and Tobago and the Caribbean the latest trends and best practices in destination marketing over the Web, online distribution and marketing of resort and destination entities.
Raffles Hotels & Resorts International: Annual GM Conference
Beijing, China, May 25-28, 2004
Topic:
Chief eBusiness Strategist Max Starkov presented to Raffles and Swissotel top executives and GMs the latest trends and best practices in online distribution and marketing in hospitality, plus overview of Raffles strategic online marketing efforts.
Hospitality Sales and Marketing Association International (HSMAI):
Los Angeles: February 18, 2004
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented a Half-day information packed workshop to hotel owners and DOSMs on making 2004 the "Year of Direct Internet Distribution," which includes creating a direct web strategy an imperative for the upcoming year, turning a hotel into the "hero" of a destination, and taking advantage of sleepy competitors.
2003
Le Palais de Congres de Montreal: International Travel Simposium
Montreal, November 18, 2003
Topic:
Chief eBusiness Strategist Max Starkov presented to top travel, hospitality and meeting executives the latest trends and best practices in online distribution and marketing in the travel and meetings industries, including meeting and event planning via the Web.
Pocono Mountain Visitor's Bureau (PMVB) Annual Marketing Conference
Stroudsburg, PA, May 6, 2003
Topic:
Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to over 150 top lodging executives the results of a PMVB commissioned study on the PMVB Members' eBusiness readiness, website optimization, and online distribution services, plus the latest trends in Internet marketing and distribution.
2002
Eco-North 2002 Conference and Trade Show
Northern Ontario, February 7-10, 2002
Topic:
Chief eBusiness Strategist Max Starkov presented to top travel, hospitality and destination marketing executives the latest trends and best practices in online distribution and marketing in the travel and destination marketing industries, including marketing of eco-tours and programs via the Web.
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