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HeBS monitors the pulse of the global online hospitality
industry through its global clientele, and is best suited to provide
a timely, unbiased review of the industry, identify “best practices”
and forecast industry trends with industry-wide implications. HeBS
relies on its own research, surveys and industry analysis, its academic
projects and case studies to formulate its own unique methodology,
but also compiles and analyzes data from a list of leading industry
research, case studies, surveys and publications.
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Hospitality eBusiness Strategies
formulates its assessments, trends and projections
by utilizing a comprehensive suite of analytic tools,
best practices, trend analysis and reputable sources:
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- HeBS stays in daily touch with hoteliers
from all over the world and interacts with hospitality
professionals regarding their Internet strategies, experiences
and online results.
- HeBS conducts its own online distribution
and eMarketing surveys, case studies and market research.
- HeBS has developed its own proprietary
Internet Distribution Intelligence Reports.
- HeBS has developed its own proprietary
"Spheres of Web Distribution Influence" methodology.
- Many of the techniques and fundamental
approaches are based on the graduate courses at NYU's
Preston Robert Tisch Center for Hospitality, Tourism and
Travel Administration, where HeBS’ Chief eBusiness Strategist
teaches four graduate courses as an adjunct professor
on "eDistribution Systems in Hospitality", "eCRM",
e-Knowledge Systems" and "e-Travel".
- HeBS identifies the most reputable
sources of Internet and industry data.
- HeBS closely monitors all eBusiness,
eDistribution and eMarketing events, announcements, SEC
filings and releases, acquisitions, partnerships and developments
in the travel and hospitality verticals.
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