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Recent Articles by HeBS Consultants
2005
Search Engine Marketing in Hospitality
Online distribution has become the main distribution channel in hospitality. Search marketing is an essential component of the hotel direct online distribution strategy and is one of the many aspects of a robust eMarketing strategy.
The End of the Merchant Model as We Know It
Over the next 5 years the merchant model as we know it will disappear. It will be transformed into a “Commission Override” convergence model.
Hotelier’s 2005 Top Ten Internet Strategy Resolutions
Are hoteliers ready for the current dramatic channel shift?
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