Recent Articles by HeBS Consultants
2008
2009 Internet Marketing & Strategy Brief: Hotel Internet Marketing Best Practices and 2009 Action Plan
Internet Marketing Strategy & Strategy Brief presented by HeBS, complete with information about the online travel marketplace, 2009 trends, concrete recommendations and an Action Plan for 2009.
Local Internet Marketing Strategies for Franchised Hotels
The climate of the current economic environment is forcing franchised hotels to become more involved in their brand’s marketing strategies and seek untapped, low-cost Internet revenue opportunities. This article describes new and innovative ways to launch a robust Local Internet Marketing Strategy that will help franchised hoteliers weather the economic storm and complement their traditional revenue sources and brand contributions.
Best Practices on Monitoring Hotel Review Sites
Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring. This article offers a free, quick, and easily implemented action plan for monitoring reviews about your hotel.
Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan
The slowing economy is affecting the hospitality industry in a number of negative ways. What should hoteliers do to survive and succeed right now?
Mastering Internet Marketing in 2008: Benchmark Survey Results
In the recent Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality, HeBS set out to answer hoteliers’ questions and identify trends in online marketing in hospitality.
Hotelier’s 2008 Top Ten Internet Marketing Resolutions
The 2008 Top Ten New Year’s Internet Marketing Strategy Resolutions, presented by Hospitality eBusiness Strategies (HeBS) for the eighth year in a row, provides advice and crucial steps hotel Internet marketers should consider taking in the upcoming year.
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