Recent Articles by HeBS Consultants

2009

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?

For some time now, we have been hearing from many industry sources that during renewal negotiations Expedia/Hotels.com has demanded new terms and conditions that are against everything the hospitality industry stands for: last room availability, guarantees that the best rates are only found on Expedia/Hotels.com sites, penalties to properties that do not use their sites 100% of the time, etc. These contract renewal “negotiations” have been described to us by some participants from various hotel companies as “here are our terms - take it or leave it”-type of meetings and “practically lack of any essence of a real negotiation,” etc.

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?.pdf

126KB

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here

Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased up. Hoteliers are rightfully confused about the real impact of the mobile Internet and about the importance of the mobile distribution channel in hospitality. Eight years later, we revisit the analysis and recommendations we made back in 2001, offer an update on industry best practices, and provide hoteliers an action plan on mobile marketing and mobile channel distribution.

Mobile Marketing & Distribution Strategy in Hospitality.pdf

120KB

Getting Back to the Basics Part II: Case Studies & Best Practices from the 'Hotel Internet Marketing Trenches'

In June 2008, HeBS presented an article titled 'Getting Back to the Basics: The Hotelier‘s Internet Marketing Action Plan for a Difficult Economy.' A year later, we would like to revisit the recommendations we made back in 2008, offer an update on our suggested Action Plan, and provide case studies and best practices from the 'Hotel Internet Marketing Trenches.'

Getting Back to the Basics Part II.pdf

221.73KB

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

How are hoteliers budgeting for their Internet marketing this year? Are they focusing on Web 2.0/Social Media initiatives in this recession? What percentage of business should be coming from your website? In the 3rd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality, HeBS set out to answer these questions and identify trends in online marketing in hospitality.

Mastering Internet Marketing in 2009.pdf

148KB

Hotelier's 2009 Top Ten Internet Marketing Resolutions

This article, presented by HeBS for the ninth year in a row, describes the resolutions your hotel company should consider in 2009 in order to stay ahead of the competition and capture new market share, even in the current economic environment.

Hotelier's 2009 Top Ten Internet Marketing Resolutions.pdf

83KB