Direct Online Marketing and Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized website and drastically improve website user-friendliness, search engine-friendliness and travel booker-friendliness. This is achieved through a website optimization strategy. This will inevitably enhance the website usability and performance, improve visibility on the Internet, increase conversion rates and boost Internet-related direct-to-consumer bookings.

A website optimization strategy involves turning the hotel websites into a 24/7 sales force, improving website navigation and functionality, online reservation process and functionality, customer e-mail capture, eCRM features, trust building aspects, etc.

HeBS has repeatedly won a number prestigious industry wide web design and creative awards by leading hospitality marketing authorities including the HSMAI Golden Click Award and the Web Awards. Receive a website optimization audit, optimization and re-design based on industry’s best practices.

See some of our Award-Winning Websites.

Read our article on the subject:

Hotel Website Optimization
The blueprints for a robust direct-to-consumer online distribution strategy. HospitalityNet, February 2003.

Name of HeBS Service Package:

Brand/Corporate Website Optimization and Re-Design

Consulting Service Type:

Website optimization audit, optimization and re-design based on industry's best practices

This HeBS service is ideal for:

Hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), condo and residential resort brands, hotel representation and marketing companies, CVBs and DMOs.

Features of the Service Package:

• Analyze current and future business model
• Assess customer segmentation and identify market segments
• Develop website optimization analysis and strategy
• Website Navigation Map
  • Global Navigation
  • Main Navigation Tier
  • Actionable Navigation Tier
  • Sub-Navigation Tier
  • Support Navigation Tier
  • Property-Level Navigation Tier
• Website Creative Mockups
• Website copy audit and optimization analysis:
  • Home Page: keyword density, H1 Headers, page titles, description and meta tags
  • Main Pages: keyword density, H1 Headers, page titles, description and meta tags
• Website design and build out
• Flash animation on Home page
• Project management
• Website launched
• Pricing based on number of pages, features and functionalities