Hospitality eBusiness Strategies (HeBS) performs a comprehensive brand website comp analysis and provides recommendations (“Brand Website Gap Analysis”). HeBS uses its proprietary CyberScore system to evaluate the various aspects of the brand website usability, functionality, customer segmentation, search engine readiness, and many more attributes of the brand website and its comp set websites. The system evaluates over 220 data analysis and comparison points according to best practices and supported by industry research.

Name of HeBS Service Package:

Brand Website Gap Analysis & Recommendations

Consulting Service Type

Audit, research, analysis & recommendation written report + phone consultation

This HeBS service is ideal for

Major hotel brands, independent brands, luxury and boutique hotel brands, hotel management companies (HMC), condo and residential resort brands, hotel representation and marketing companies, CVBs and DMOs.

Features of the Service Package

Audit & Analysis Charts

• Summary Table
• Website Navigation
• Search Functionality
• Reservation Functionality
• Rates & Specials Strategy
• Dynamic Packaging
• Rich Media
• Website Copy + Descriptions
• Destination Web Strategy
• Property Section
• e-CRM
• Building Trust
• Book with Confidence and Best Rate Guarantee
• Loyalty Program (LP)
• Personalization
• Customer Segmentation
• Business Travel
• Leisure Travel Segment
• Lifestyle Activities
• Group Travel
• Meetings & Events
• Weddings & Honeymoons
• Search Engine Friendliness
• Consumer Generated Content