Direct Online Channel Utilization Comp Analysis and Intelligence Report

Develop comprehensive analysis/competitive reports for the major brand/multi-market lodging company and its respective comp sets. We will evaluate the direct online channel utilization by the brand and its comp set, how well your brand compares in direct online channel utilization, positioning, and presentation. This multi-page intelligence report offers concrete recommendations and easy to understand comparison charts that will help you understand not only how you fare with the comp set, but what you can do to remedy and improve the situation.

HeBS uses its proprietary CyberScore system to evaluate the various aspects of the brand Internet presence and utilization of the Direct Online Channel. The system evaluates over 100 data analysis and comparison points according to best practices and supported by industry research.

Name of HeBS Service Package

Brand-Level IDM Report (Direct Online Channel Utilization Comp Analysis and Intelligence Report)

Consulting Service Type

Audit, research, analysis & recommendation written report + phone consultation

This HeBS service is ideal for

Major hotel brands, independent brands, luxury and boutique hotel brands, hotel management companies (HMC), condo and residential resort brands, hotel representation and marketing companies, CVBs and DMOs.

Features of the Service Package

Brand IDM Report Features

• Evaluate Direct Online Channel utilization by the brand and its defined comp set in 10 major markets
• Provide intelligence analysis of the brand and its defined comp set
• Provide best practices on various aspects of Internet distribution and eMarketing
• Share with the brand results of market study analysis, surveys, intelligence findings and crucial industry trends and developments
• Compare crucial Internet-related benchmarks
• Written analysis and recommendations.
• Conference call discussion on findings, analysis and recommendations
• Findings, Analysis, Recommendations and Action Plan