Who is auditing the auditor? Allow HeBS principals to evaluate the existing Internet marketing campaigns and search marketing performance. Make sure your current vendor is spending your marketing dollars wisely and generating the return you expect. HeBS principals have nearly twenty years of Internet and search marketing experience, have created many of the best practices in the field, publish extensively in this field, and teach best practices in graduate programs.

Name of HeBS Service Package

Audit the Auditors: Strategic Internet Marketing Services Audit

Consulting Service Type:

Audit, research, analysis & recommendation written report + phone consultation

This HeBS service is ideal for:

Major hotel brands, independent brands, luxury and boutique hotel brands, hotel management companies (HMC), condo and residential resort brands, hotel representation and marketing companies, CVBs and DMOs.

Features of the Service Package:

• Internet Marketing Strategy: audit and analyze current strategy and propose an action plan and recommendations
• Internet Marketing Budget: evaluate current marketing budget and propose enhanced budget allocations
• Website Optimization and Search Optimization: audit and analyze current programs and performance and propose an action plan and recommendations
• Search Marketing: audit and analyze current programs and performance and propose an action plan and recommendations
• Online Display Advertising: audit and analyze current online display ad advertising and online sponsorship campaigns and propose an action plan and recommendations
• Email Marketing: audit and analyze current email capture strategy and email marketing strategy and campaigns. Propose an action plan and recommendations
• Strategic Linking: audit and analyze current strategic linking campaigns and propose an action plan and recommendations
• Pricing based on size of budget, nature of Internet marketing initiatives, and complexity of account