These strategic Internet marketing consulting services are designed for major hotel brands, independent hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), hotel representation and marketing companies, CVBs and DMOs.

Featured Strategic Consulting Services:

• Brand Website Gap Analysis and Recommendations
• Intelligence Reports and Comp Analysis and Recommendations
• "Audit the Auditors:" unbiased audit of current corporate Internet marketing strategy: in-house or third-party managed
• eMarketing Strategy Action Plans and Recommendations
• Annual Internet Marketing Budget Development
• Brand/Corporate website optimization strategy
• Brand/Corporate level Internet marketing strategy:
  • Search marketing, email marketing, strategic linking, etc.
• Moving beyond search:
  • Link Creation and Link Popularity Strategies
  • Online Sponsorships
  • Email Sponsorships
  • Affinity site sponsorships
  • Consumer Generated Media and Blogs
• Local Brand Value Creation Strategy
• E-Commerce Toolkit with best practices for the property GMs, DOSM and Revenue Managers
• "GM Directive": turning the property staff into the property best Internet promoters
• New property acquisition analysis and checklist from Internet visibility perspective
• Professional development: corporate or property level initiatives
• Special projects: high level marketing and technology acquisitions, etc.

Sample Brand-Level/Corporate-Level Strategic Service Packages:

• Internet Marketing and Distribution Strategies
• Brand Website Gap Analysis & Recommendations
• Brand IDM Report- Direct Online Channel Utilization Comp Analysis and Intelligence Reports
• Brand Search Marketing and Banner Advertising Campaigns
• Audit the Auditors: Strategic Internet Marketing Services Audit
• PPC Marketing Audit and Best Practices
• Brand Guidelines and Best Practices for Franchisee’s Stand Alone Website
• Internet Marketing Toolkit with Best Practices for the Property GMs, DOSM and Revenue Managers
• eBusiness Professional Development Services for Franchisees, including Internet Training, Workshops and Certification Programs
• Corporate Level Website Optimization and Re-Design