HeBS has launched the 2009 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices!
For the third year in a row, we are surveying hoteliers about what
Internet formats and methods they are using to reach their customers,
what Internet marketing practices they find most productive, why they
choose to devote marketing dollars to certain mediums over others, and
much more.
Some findings from last year’s survey:
- The industry reported that online business is coming from their own website more than third parties or corporate brand sites.
- Similar to 2007, the highest percentage of survey respondents use search engine optimization and organic search in their search marketing campaigns. This was followed by paid search, then local search.
- When asked what Internet marketing objectives they did not achieve in 2007 and would like to focus on in 2008, the highest percentage of hoteliers said website optimization followed by search optimization (organic search).
- The more hoteliers learn about online direct
distribution and Internet marketing, the more they realize their
property website does not conform to industry’s best practices. - Almost half of hoteliers surveyed were planning a blog on the hotel’s website. Other Web 2.0 formats planned for 2008 included photo sharing, surveys and comment cards on the website, and creating profiles on social networks such as Facebook and MySpace.
Click here to participate! We will provide the answers to all survey respondents at no cost.
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