In April, we asked hoteliers if they would consider implementing a paid website analytical tool that can
track conversions, ROI and effectiveness of Internet marketing.  100% of respondents said yes, they would consider a paid tool.

This was the expected result. In today’s dynamic market where occupancy rates and ADRs depend on how
well hoteliers utilize Internet marketing, it is no longer sufficient
to measure basic website traffic stats like visitors, page views, or
campaign stats like banner click-through rates and PPC clicks. Website
and campaign conversions, ROIs, pathing and behavioral metrics have
become standard and many hoteliers are adopting sophisticated
analytical tools that are required to measure these essential metrics.

Make sure to participate in this month’s survey, “what percentage of your Internet marketing budget is devoted to Google?”