The statement was clear and simple in yesterday’s HotelMarketing.com article, “E-mail Loyalty High in Travel Sector.”  In addition to its straightforward headline, the article’s first sentence proclaims that “permission-based e-mail makes travel consumers more likely to do business with a travel company.” In fact, “50 percent of survey respondents who receive permission-based email from travel companies said they feel more loyal towards the sending companies and their brands” (Epsilon Research).

HeBS has always believed in the power of Email Marketing and has the numbers and statistics to back it up. In our “2009 Internet Marketing & Strategy Brief,” we advised hoteliers to go back to the basics and to spend time and money on proven marketing formats. This included Email Marketing to the hotel’s own opt-in list, Website Redesign and Optimization, and Search Marketing among others.

In the tough times of 2009, our firm advocating for ROI-Centric Marketing Plans seems more fitting than ever. And Email Marketing to personalized, opt-in lists is one of the most powerful tools there is. By asking to receive your emails, customers are communicating that they are interested in your products, curious to learn more, and looking to you to find the best deals.

Email Marketing is an inexpensive, cost-effective, straightforward and effective way to reach your target markets.

This entry was posted on Wednesday, March 25th, 2009 at 9:07 am and is filed under HeBS Articles & Publications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.