HeBS digital Blog

HeBS is excited to announce the launch of its new Interactive Scavenger Hunt for AmericInn. By engaging visitors through a range of media channels, the Interactive Scavenger Hunt generates buzz and increases interest in AmericInn’s convenient hotel destinations across the country.

Over the span of ten days, entrants can register for the AmericInn Interactive Scavenger Hunt and collect four branded clues that will be revealed via Facebook, Twitter, Email and Text Message. To be officially registered, contestants must become a fan of AmericInn on Facebook and a follower of AmericInn on Twitter. Once registered, contestants can start collecting clues. After gathering all four clues, participants are entered in a drawing to win a free 7-day vacation package at any of the AmericInn locations in 22 states and a $500 VISA gift card. A second prize of 2 free nights and a $100 VISA gift card will also be awarded. Also, those those who share with the most friends have a chance of winning one free night at any location and a $50 VISA gift card.

This Interactive Scavenger Hunt is truly a unique, multi-channel marketing solution that engages contestants in AmericInn’s brand message. By utilizing social media and other marketing channels, this Interactive Scavenger Hunt is able to further establish a branded online presence. As contestants discover each clue, a word is revealed that is key to AmericInn’s brand message.

The AmericInn Interactive Scavenger Hunt ends on August 20^th when the grand prize winner of a 7-day vacation package and other winners will be announced.

This entry was posted on Tuesday, August 10th, 2010 at 10:26 am and is filed under Social Media & Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.