HeBS digital Blog

HeBS is pleased to announce the launch of the new Loews Hotels brand website: http://www.loewshotels.com/.

HeBs applied best practices in design, navigation and search engine optimization to produce a modern, industry-leading, revenue-generating website for the renowned luxury hotels brand.

This groundbreaking Loews Hotels brand website can be updated in real-time via a customized, state-of-the-start content management system (CMS). The most advanced CMS in the industry today, the system allows the brand to add and edit both textual and visual content on a 24/7 basis; publish and un-publish pages and hotel mini-sites; control the Featured Special and promo tiles; determine the photo selection on individual pages and in photo galleries; manage SEO and Omniture Analytics on every page; and more.

Here are a few of the innovative features of this new brand website and its corresponding CMS:

• Contemporary and user-friendly brand website design as per industry’s best practices with a modern wide-screen layout
• Easy-to-use and consistent tiered navigation addressing the brand’s key customer segments as well as individual properties’ markets
• Rich visual content including Flash animations, video and visual galleries
• Search engine optimized copy for premier placement across all search engines
• 24/7 real-time Search/Availability box for all Loews Hotels
• World-class website analytics and campaign tracking by Omniture Analytics
• Advanced hotel search functionality which incorporates geographic and interest-based (beach, golf) travel requirements
• Blog functionality for brand- and property-related news
• Property-level interactive Calendars of Events
• Interactive mapping and hotel directions
• Customized LoewsHotels.com content management system based on a multi-level authorization module featuring the ability to add, remove or update all content on the brand website including:
  • Special Offers and Featured Tiles
  • Custom background designs
  • eRFPs, Calendars of Events, Blog, Maps
  • Basic website text and meta data
  • Main images, thumbnails, visual galleries
  • Analytics and tracking

Currently, HeBS and the Loews Hotels brand are working together on further strategic marketing projects including restaurant and spa websites, Loews Hotels email marketing, interactive sales tools and more.

Please click here to visit the new Loews Hotels brand website!

This entry was posted on Monday, August 30th, 2010 at 2:58 pm and is filed under HeBS News & Press Releases, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.