HeBS Chief Creative Officer Denis Strekalov recently lead a discussion on ”Website Design & Development in Hospitality & Travel” for HeBS’ CEO Max Starkov’s Management of Technology and E-commerce/Tourism E-Commerce Class. Starkov has been an adjunct professor for NYU since 2001, teaching graduate courses on eCRM and Internet Marketing & Distribution.
The lecture, focused on website design and development for the hospitality and travel industries, covered the following:
- Website Design & Development
- Website Design Technology
- Website Design Methodology
- Design Process
- Five Aspects of a Successful Website
Strekalov also discussed the most significant questions that must be answered before launching a hotel website, including:
- What are a hotel website’s goals? A user’s goals?
- How do human eyes scan a website? What elements of a website stand out to them the most?
- What are the best practices in terms of site navigation?
- Which functionalities must a hotel website contain?
- Which types of visual and textual content sell a destination?
- How do you build a hotel website that is:
- User-friendly
- Search engine-friendly
- Transaction-friendly
- Web 2.0-friendly
- Mobile web-friendly
Students from this class are working on completing either a Master of Science in Tourism & Travel Management or a Master of Science in Hospitality Industry Studies. This presentation took place on site at the HeBS office – resulting in a real-world experience that gave students a sneak peak of how a full-service hotel Internet marketing agency operates.
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