Loading ...Hospitality eBusiness Strategies (HeBS) proudly announces the launch of the Bulfinch Hotel website, http://www.BulfinchHotel.com! HeBS applied industry’s best practices in order to develop a top revenue- and lead-generating website, and to position Bulfinch Hotel as the premier sophisticated boutique hotel in Boston’s historic Bulfinch Triangle neighborhood.
HeBS strategically designed the Bulfinch Hotel website to be user-friendly, booker-friendly, customer-interactive friendly, and search engine-friendly, thus meeting all four requirements for a robust revenue-generating hotel website. Bulfinch Hotel will benefit immensely from its new website through extensive online bookings; incremental revenues; and lucrative government, business, and leisure travel.
Bulfinch Hotel website by HeBS
Here are some of the innovative features of the newly designed website:
- Unique design for a classic hotel with a modern widescreen layout
- Rich visual content, including Flash animations and visual gallery
- 24/7 real-time Search/Availability booking engine on the Home page
- Easy-to-use and consistent tiered navigation addressing all of the hotel’s key customer segments
- Rich textual and destination content on the website
- Website optimized for premier placement on the search engines
- Interactive Calendar of Events that supports photos and hyperlinks
- Mobile Ready page for optimal site experience via mobile devices
- “Share This Site” functionality for viral distribution from site visitors
- Comprehensive travel guide to Boston’s diverse neighborhoods
- Interactive mapping and hotel directions using Google Maps API
The website targets all important Bulfinch Hotel key customer segments including business and government travelers looking for superb boutique accommodations in Boston. It also targets prospective Boston-area students and families looking at one of the 50-plus prestigious colleges and universities in the area.
“We are extremely pleased with our new website and feel it truly represents our property,” said Jeff Waldt, Island Hospitality’s senior vice president of marketing and sales. “Bulfinch Hotel has always been a pinnacle of hospitality and service; now, its website is a true representation of our distinct commitment to style, modernity, and an unparalleled Boston hotel experience.”
BulfinchHotel.com positions the hotel as an ideal destination for leisure, business, and government travelers alike in prime location: a historic and bustling major metropolitan area.
