Workshop to focus on online brand building strategies
Hospitality eBusiness Strategies (HeBS) today announced the firm will present an Internet
Marketing Workshop: “Economy Hotel Branding Strategies Online” at the Economy
& Budget Hotels World 2007 Conference, May 22-24 at the Millennium Mayfair
Hotel in London.
Max Starkov, HeBS’ Chief eBusiness Strategist and Jason
Price, HeBS’ Executive Vice President will present a two-part workshop,
focusing on building brand equity online in the economy hotel sector and the
importance of brand awareness on the Web for increased direct bookings and
increased competitiveness.
Some of the topics in the workshop include:
- The effect of the Internet on economy hotel brands and their customers
- Building brand awareness online
- Building emotional connections with customers
- Building positive customer perceptions of the economy hotel brand ethics
- Best practices in growing the brand online
- Defining a corporate and franchisee friendly branding strategy
- Building local brand value at the franchisee/property level:
- Local Brand Ambassadors program
- Build local customer relationships
- De-commoditization of the economy hotel product
- Value vs. Price Equation and brand building
- Methods to structure the budget and maintain control
- Tactics on putting the marketing budget to work
- Case studies
Comments? We welcome your questions and feedback.
Loading ...
While we are talking about the issue of Hospitality eBusiness Strategies to Present at Economy & Budget Hotels World 2007 HeBS Internet Marketing Blog, Always consider cleanliness and sanitation when deciding which hotel to book. It is not at all recommended to try and save money by staying in a hotel that cuts costs by not providing an environment that is 100% healthy and clean environment. No-one enjoys staying in a hotel that is not clean, so do not risk it thinking that “it cannot be that bad”. The newer a hotel is, the cleaner it generally is, though this is not always the case.