In a recent benchmark study, conducted in conjunction with NYU’s Tisch Center for Hospitality, Tourism, and Sports Management, Hospitality eBusiness Strategies (HeBS) set out to identify trends in online marketing techniques that have developed in the industry to help grow this distribution channel.

This benchmark survey, a first of its kind, asked hoteliers what Internet formats and methods they are using to reach their customers, what Internet marketing practices they find most productive, why they choose to devote marketing dollars to certain mediums over others, and more. The results were impressive and foreshadow things to come in online travel marketing for 2007 and 2008.

Comments on this article?  We welcome your questions and feedback.

This entry was posted on Thursday, March 8th, 2007 at 6:30 pm and is filed under HeBS Articles & Publications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.