In May, we asked hoteliers what percentage of their Internet marketing budget they allocate to Google. 58.3% of respondents said they spend 0-25% on Google, 25% of respondents spend 26-50%, and 16.75% of respondents give 51-75% of their budget to Google. No respondents said they allocate more than 76% of their budget to Google.
Make sure to participate in this month’s survey, "What percentage of your budget do you allocate for online marketing?"
