Emily sat on a panel with four of her peers and shared insights about how lodging brands can benefit from and capture more business from Millennials. The panel spoke about ways in which social media has influenced Millennials’ perspective on selecting, purchasing and evaluating lodging options, restaurants and other services. Through HeBS Digital’s experiences with social media, Emily was able to give insights into the future of the industry.

Emily has her B.S. in Hospitality and Tourism Management from New York University.

Click here to read more about the conference.

HeBS’ onsite social media specialist Margaret Mastrogiacomo was quoted in the article, stating: “Before hoteliers even consider a social media initiative, they should be aware that social media is a very engaged, hands-on marketing format. The social networks are a graveyard of abandoned hotel profiles and fan pages by hoteliers who did not realize the complexity of social marketing.”

Read the full article here. Click here to read about HeBS’ Social Media services for hoteliers.