Hospitality eBusiness Strategies

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Archive for the ‘Awards’ Category

HeBS Digital Featured on the CSS Awards Site

Thursday, January 12th, 2012

HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, has been featured on the CSS Awards site for our work on The Joule Dallas website.

The Joule Dallas

CSS Awards compiles an archive of the best websites found on the Internet, those that seamlessly combine customer usability with cutting-edge design and search engine-friendliness.

Launched in late 2011, The Joule Dallas website features high-res images, an easy-to-navigate site structure and a readily accessible Calendar of Events and Featured Specials menus. Other features include social media integration, search engine optimization for prime search results placement, booking engine connection and a hotel blog.

The sleek and sophisticated design of the site aims to reflect the spirit of this Downtown Dallas boutique hotel in every detail. The 129-room stunner embodies the creative spirit of one of the nation’s largest cities with its exclusive style, featuring an Interactive Library, unique event space, an intimate rooftop pool and café, a modern fitness center, and fine dining at Charlie Palmer.

Visit the website today to see what the award-winning team at HeBS Digital has created and why the site is being recognized on www.cssawards.net among other leading sites.

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HeBS Digital Wins Gold and Silver Davey Awards for ROI-Driven Website Design

Tuesday, November 22nd, 2011

NEW YORK, NY  November  22, 2011 – HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces the receipt of three Davey Awards for outstanding ROI-driven and cutting-edge websites.

HeBS Digital received the following Davey Awards:

Gold Davey Award | Website Category:

Silver Davey Award | Website Category:

“Today’s hotel website must adhere to very high expectations. The recent Google Panda Updates require hotel websites to feature more creative content, interactivity, and faster download speeds. The latest Google “Freshness” update requires that hotel websites consistently maintain fresh and new content to rank high in the search engines. These awards are indicative of HeBS Digital’s ability to evolve with the expectations of today’s travel consumer, as well as the dynamics of this industry,” said Max Starkov, President & CEO of HeBS Digital.

The Davey Awards, judged and overseen by the International Academy of the Visual Arts (IAVA), are presented to honor outstanding creative work from the best small firms in the world. The 2011 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, design firms, and more.

“As a newly-launched independent luxury destination, The Lodge & Spa at Brush Creek Ranch relies upon an engaging web presence to communicate its distinguishing attributes and a realistic understanding of the brand experience,” stated Jan Grabow, Director of Marketing for the Lodge & Spa at Brush Creek Ranch. “We appreciate being recognized as a leader in this category and strive to achieve ongoing results that have impact.”

 

About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (http://www.hebsdigital.com/).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 150 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or success@hebsdigital.com.

 

About the Davey Awards:

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide.  The 2011 Davey Awards received nearly 4,000
entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

David defeated the mighty Goliath with a big idea and a little rock.  That is the sort of thing small firms do every day.  The Davey Awards honors the achievement of the “Creative David’s” where
strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets.  The Davey
levels the playing field so entrants compete with only their peers and can win the recognition they deserve.

 

Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 702-463-1857
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com

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HeBS Digital Wins a Total of Seven Silver W³ Awards For Creative Excellence on the Web

Thursday, October 27th, 2011

HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, today announces the receipt of seven Silver Awards for its cutting-edge websites, mobile websites and digital marketing campaigns.

HeBS Digital received Silver Awards for the following projects:

“In this hyper-connected social and mobile world, hoteliers need to think beyond just the hotel website and develop multi-channel marketing campaigns that engage users across all “digital touch points”. HeBS Digital strives to reach today’s hyper-interactive travel consumer by creating not just award-winning, fully-interactive websites, but also digital marketing campaigns such as interactive contests and sweepstakes, mobile websites and initiatives to reach potential hotel guests at multiple touch points for compounded effect” said Max Starkov, President & CEO of HeBS Digital.  “These awards are indicative of our ability to create intuitive user experiences that lead to customer engagement across all existing digital marketing channels, and we are proud have earned this recognition and to share these prestigious awards with our clients.”

The Awards recognize creative excellence on the Internet, ranging from outstanding websites to web advertising, online video and mobile applications. The awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only group of top-tier professionals from advertising, interactive, marketing and media firms.

Commenting on the award, Ken Ciancimino, Executive Vice President of Administration, said, “this honor reinforces HeBS Digital as the industry leader in Internet marketing for the hospitality industry.  Our property maintains an extremely high set of standards for everything we do and HeBS Digital greatly exceeded our expectations with the creation of our new website.  They achieved exactly what we were looking for by providing online users with a quality and engaging experience, sophisticated and easy-to-use navigation and vivid imagery.  This new website allows the Las Vegas Hilton to secure a stronger position relating to online room bookings in the competitive Las Vegas market.”

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HeBS Digital Takes Home Two Gold and One Silver Travel Weekly Magellan Awards

Tuesday, October 18th, 2011

New York, NY (October 18, 2011) – HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces receipt of three Travel Weekly Magellan Awards for its cutting edge Interactive Sweepstakes and Scavenger Hunt products, as well as its ROI-centric Search Engine Marketing (SEM) campaign management.

HeBS Digital received the following Travel Weekly Magellan Awards:

Gold Magellan Awards in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Shell Vacations Hospitality Black Friday Travel Interactive Scavenger Hunt and Sweepstakes
  • Valencia Group’s Search Engine Marketing campaigns

Silver Magellan Award in the Hotels and Resorts | Web Marketing/Advertising Category:

  • Silver Legacy Resort Casino’s the ‘You’re the Star’ Interactive Sweepstakes

Today’s hyper-interactive travel consumer has very high expectations for hotel websites and digital marketing campaigns,” said Max Starkov, President & CEO of HeBS Digital. “HeBS Digital’s products and services have consistently evolved to meet these expectations and to reach our clients’ audiences at multiple touch-points during the travel planning process. By launching campaigns simultaneously across various channels, such as the hotel website, an Interactive sweepstakes mini-site and search engine marketing campaigns, we are able to produce a much greater effect than launching these campaigns on their own. These awards are a testament to how Direct Online Channel multi-marketing initiatives such as these can be both innovative and ROI-driven at the same time, and we are proud to share these with our valued strategic clients.’

From design to marketing to client services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.

“Valencia Group has been working with HeBS Digital for over four years now, and every month they have made a point to keep us on top of the latest search engine marketing trends and continuously optimize our campaigns for increased performance,” said Wendy Norris, Corporate Director of Revenue for Valencia Group. “The result is that our search engine marketing campaigns drive significant revenues for the Valencia Group portfolio of hotel websites and have become an integral part of our online success.”

 

About Hospitality eBusiness Strategies (HeBS Digital):

Founded in 2001, Hospitality eBusiness Strategies (HeBS Digital) is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 150 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS’ consultants at (212) 752-8186 or info@hebsdigital.com.

 

About the Travel Weekly Magellan Awards

Travel Weekly and TravelWeekly.com are the most influential B2B news resources for the travel industry, delivering news, analysis and research for travel professionals. In-depth coverage of every business sector, including airline, car rental, cruise, destination, hotel and tour operator, makes Travel Weekly an authority in the industry. The Travel Weekly Magellan Awards recognize excellence in each of these categories, honoring successful and innovative industry leaders. Additional information about the Travel Weekly Magellan Awards can be found at travelweeklyawards.com.

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Shell Vacations Hospitality Earns “Best in Show” Spectrum Award from AMA Phoenix for the Black Friday Travel Sale & Scavenger Hunt

Wednesday, June 22nd, 2011

Shell Vacations Hospitality announces receipt of the “Best in Show” Spectrum Award from AMA Phoenix, for the “12 Days Before Black Friday Travel Sale & Scavenger Hunt”. The multi-channel marketing campaign, launched together with Shell Vacations Hospitality partners Hospitality eBusiness Strategies (HeBS Digital) and BLAZE PR, also won in the following categories at the 2011 Spectrum Awards:

  • Interactive/Online – Online Marketing Campaign
  • Interactive/Online – Microsite

The “12 Days Before Black Friday Travel Sale & Scavenger Hunt” microsite, designed by HeBS Digital, launched on October 31, 2010. The daily scavenger hunt ran for 12 days leading up to Black Friday.  A collaborative effort by all three companies, the campaign was a resounding success in terms of revenue, viral buzz and media coverage. Historically a slow booking period for hoteliers, the sale generated over 2,000% ROAS, significantly added to Shell Vacations Hospitality’s social media following, and increased the brand’s email and mobile opt-in lists. BLAZE PR secured campaign coverage on CNN.com, AOL Travel Online, BusinessReviewUSA.com, Budget Travel, TravelwithVal.com, WTSP.com and more.

Consumers were requested to spread word of the sale through social media sites such as Facebook, Twitter, Digg and YouTube. Daily prizes included single-night complimentary stays in Las Vegas, given to 12 winners on the 12th day, five-night stays at any Shell Vacations Hospitality resort, and more. The grand prize was a five-night stay at a beachfront resort in Kauai, including an airfare voucher. The grand prize was awarded at random to one of the entrants who collected all 12 clues by returning to the interactive site each day.

“Shell Vacations Hospitality is proud to accept these prestigious awards” said Shallana Lynn Edwards, Director of eMarketing. We achieved all of our campaign goals of boosting year-over-year revenue on the website, increasing awareness of Shell Vacations Hospitality’s discounted rates to 20 destinations, and considerably increasing our social media, email and mobile opt-in lists for future marketing efforts. Shell Vacations is thankful that AMA Phoenix has recognized the creativity and results of this campaign, and for the support provided by our partners BLAZE PR and HeBS Digital. ”

The awards were presented at the 2011 Spectrum Awards ceremony, held this past May at the Sheraton Phoenix Downtown. AMA Phoenix granted 42 awards in 11 categories, including one “Best in Show” award that carried across all the categories. In addition to earning the “Best in Show” title, Shell Vacations Hospitality garnered recognition for “Best Online Marketing Campaign” and “Best Microsite,” both of which fell under the Interactive/Online category.

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