HeBS digital Blog

In March, we asked hoteliers if they monitored customer testimonials and reviews on sites such as TripAdvisor and Yahoo Travel.  87.5% of respondents said yes, they do monitor these sites.

Make sure to participate in this month’s survey, “would you consider implementing a paid website analytical tool that can track conversions, ROI and the effectiveness of your Internet marketing?”

In February, we asked hoteliers how they differentiate their hotel product from their competitors.  Over 80% of respondents said they differentiate their hotel product by providing extra value instead of competing solely on price.

Make sure to participate in this month’s survey, “do you monitor customer testimonials and reviews on sites such as TripAdvisor and Yahoo Travel?”

In December, we asked Hoteliers if they viewed Expedia’s new reward program as a threat to their own loyalty programs.  66.7% said they did not view the new reward program as a threat.

Make sure to participate in this month’s survey, “Do you achieve the desired ROI from your Internet marketing efforts?”

In November, we asked Hoteliers if they viewed consumer generated media
(CGM) as a threat or an opportunity.  The majority of respondents, 81.8%,
viewed CGM as an opportunity.  Make sure to participate in this month’s
survey,

“Is Expedia’s new Reward Program a threat to hoteliers and their direct customers?”