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Archive for the ‘HeBS News & Press Releases’ Category
Tuesday, March 9th, 2010
HeBS is pleased to announce the recent launch of the Lake Lanier Islands Resort 30-Day Free Room Giveaway: http://lakelanierislands.com/sweepstakes/.
 Lake Lanier Islands Resort sweepstakes by HeBS This interactive sweepstakes, designed and marketed by HeBS, allows participants to enter once daily to win a free night at Lake Lanier, a lovely lakeside Georgia resort. The contest also features a refer-a-friend functionality which awards a $250 cash card to the person who refers the most friends to enter the sweepstakes via the website.
Lake Lanier’s sweepstakes will encourage daily visits to the website, vastly grow its opt-in email list, and promote the resort as a luxurious and unique Georgia lakeside destination. Multi-channel marketing efforts to promote the sweepstakes include email marketing, strategic linking, and the refer-a-friend functionality, which will help the sweepstakes spread virally.
Lake Lanier Islands Resort sits on 1,100 picturesque acres in Georgia. Offering a diverse selection of accommodations from lakeside cottages to villas to floating houseboats, Lake Lanier is a truly one-of-a-kind resort.
Click here to enter the Lake Lanier Islands Resort sweepstakes!
Posted in HeBS News & Press Releases, Social Media & Web 2.0 | No Comments »
Friday, February 26th, 2010
HeBS proudly announces the launch of the new International Palms Resort & Conference Center website: http://www.internationalpalms.com. HeBS applied industry’s best practices in order to develop a modern, high-performing website to position International Palms as a relaxing pair of Orlando/Cocoa Beach hotels for leisure and business travelers as well as groups seeking top-of-the-line meetings and events services.
 International Palms Resort and Conference Center website by HeBS HeBS strategically designed the International Palms Resort and Conference Center website to be user-friendly, booker-friendly, customer-interactive friendly, and search-engine friendly. Combined with its warm, Florida-inspired design, these capabilities will ensure the website will act as a robust revenue-generating tool. International Palms will heartily benefit from its new website through increased online bookings and RFPs, incremental revenues, and new business from specifically targeted consumer markets including family and business travelers, and event planners seeking to host distinct, unforgettable meetings and events.
Some of the various innovative features of this new website include:
∙ Unique, tropical website design reflecting International Palms’ two distinct Florida hotels
∙ Easy-to-use and consistent tiered navigation addressing the hotel’s key customer segments
∙ Rich, optimized description and destination content on the website
∙ Optimized website text, navigation, and design for top search engine placement
∙ Interactive Calendar of Events functionality
∙ Rich visual content including Flash animations and Photo Gallery
∙ Extensive online RFP for meeting and event planners
∙ 24/7 real-time Search/Availability booking engine on the Home page
∙ Featured and bookable special offers on the Home page
The International Palms Resort and Conference Center website targets all important and potential key customer segments including families, business travelers, traveling groups, and event planners interested in Orlando and Cocoa Beach meetings and events.
Please click here to visit the new International Palms Resort and Conference Center website!
Posted in HeBS News & Press Releases, Website Design | No Comments »
Thursday, February 18th, 2010
HeBS is pleased to announce the recent launch of the Parrot Key Hotel & Resort 30-Day Free Room Giveaway: http://www.parrotkeyresort.com/sweeps/index.php!
 Parrot Key Hotel & Resort Sweepstakes by HeBS This interactive sweepstakes, designed and marketed by HeBS, allows participants to enter once daily to win a free night at the luxurious waterfront Parrot Key Hotel & Resort, a member of the Singh Hotels and Resorts collection. The contest also features a refer-a-friend functionality which awards a $250 cash card prize to the person who refers the most friends to enter the sweepstakes via the website.
Parrot Key Hotel & Resort’s sweepstakes will encourage daily visits to its website, appreciably grow its opt-in email list, and promote the property as a luxurious waterfront Key West destination. Multi-channel marketing efforts to promote the sweepstakes include email marketing, strategic linking, Facebook and Twitter, and the refer-a-friend functionality.
Parrot Key Hotel & Resort is an exclusive waterfront Key West Hotel located just minutes from historic Old Town. Located among five acres of lush tropical landscaping and palm groves, Parrot Key features deluxe rooms and suites, “Conch-style” cottages, private swimming pools, a sculpture garden, restaurants and cafes, spa services, water sports, and dedicated concierge services.
Posted in HeBS News & Press Releases | No Comments »
Thursday, February 11th, 2010
HeBS proudly announces the launch of The Westin Westminster’s new website, http://www.westindenverboulder.com. HeBS applied industry’s best practices in order to develop a top-of the-line branded site to position The Westin Westminster as an elegant, upscale property in Westminster, central to all Denver attractions.
 The Westin Westminster Site by HeBS HeBS strategically designed The Westin Westminster’s site to be user-friendly, booker-friendly, customer-interactive friendly, and search-engine friendly. Combined with its sleek and stylish design, these capabilities ensure the website will be a robust revenue-generating tool. The Westin Westminster will benefit extensively from its new website through increased online bookings, incremental revenues, and new business from specifically targeted consumer markets including leisure travelers, business travelers, Starwood Preferred Guests, and event planners.
Some of the many innovative features of this newly designed website include:
- Unique, outdoors-inspired website design for a sophisticated Rocky Mountain hotel
- Easy-to-use and consistent tiered navigation addressing hotel’s key customer segments
- Rich, optimized description and destination content on the website
- Optimized website text, navigation, and design for top search engine placement
- Rich visual content including Flash animations
- “Share This Site” functionality to encourage viral distribution and chatter from site visitors
- 24/7 real-time Search/Availability booking engine on the Home page
- Featured and bookable special offers on the Home page
The Westin Westminster website targets all important and potential key customer segments including skiers and other leisure travelers, business travelers, and event planners interested in incredible Colorado meetings, events, and weddings.
Please click here to visit The Westin Westminster website!
Posted in HeBS News & Press Releases, Website Design | No Comments »
Monday, February 1st, 2010
HeBs proudly announces the launch of the Original Resorts website, http://originalresorts.com/. HeBS applied industry’s best practices in order to develop a top-of the-line site for 2010 and beyond to position Original Resorts as the premier collection of all-inclusive resorts in Cancun, Los Cabos, and Riviera Maya.
 Original Resorts website by HeBS HeBS strategically designed the Original Resorts site to be user-friendly, booker-friendly, customer interactive-friendly, and search-engine friendly. Combined with its modern and dynamic aesthetic design, these capabilities ensure the website will be a robust revenue-generating tool. Original Resorts will benefit extensively from its new website through increased online bookings, incremental revenues, and new business from specifically targeted segments including family, romantic, and spa travel.
Some of the many innovative features of this newly designed website include:
- Unique Mexico-inspired design for a luxurious collection of all-inclusive resorts
- Easy-to-use and consistent tiered navigation addressing all of the hotel’s key customer segments
- Rich, optimized description and destination content on the website
- Optimized website text, navigation, and design for premier placement on the search engines
- Rich visual content including Flash animations and individual Visual Galleries for each property
- Interactive Calendar of Events that supports dynamic content and media
- “Share This Site” functionality to encourage viral distribution and chatter from site visitors
- 24/7 real-time Search/Availability booking engine on the Home page
- Featured and bookable special offers on the Home page
The Original Resorts website targets all important and potential key customer segments including families and couples as well as travelers interested in all-inclusive resort and spa destinations. It also targets destination wedding planners looking for picturesque oceanfront wedding venues in Mexico with luxurious guest accommodations available.
OriginalResorts.com positions the collection as a diverse family of all-inclusive resorts—including family, adult-only, couples, and all-suites resorts—for discerning travelers seeking both leisurely and exciting getaways to Cancun, Los Cabos, and Riviera Maya.
Please click here to visit the Original Resorts website!
Posted in HeBS News & Press Releases, Website Design | No Comments »
Thursday, January 28th, 2010
There’s still time to enter the Hotel Indigo New York City-Chelsea 30-Day Free Room Giveaway sweepstakes: http://www.indigochelsea.com/sweepstakes/index.php!
The sweepstakes, designed and marketed by HeBS, allows participants to enter once a day to win a free night at the brand new Hotel Indigo in Chelsea. The contest also features a refer-a-friend functionality which will award a $250 cash card prize to the person who refers the most friends to enter the contest via the website.
 Hotel Indigo New York City-Chelsea Sweepstakes by HeBS The interactive sweepstakes will serve various Internet marketing-related purposes for Hotel Indigo Chelsea including encouraging daily visits to the website, significantly growing its opt-in email list, and promoting the property as an eclectic and elegant boutique hotel in Chelsea New York City. Through efforts including the refer-a-friend functionality, email marketing, online travel deal alerts, and word-of-mouth chatter, the sweepstakes is sure to further position the hotel as the latest Chelsea hotspot.
Hotel Indigo Chelsea is a new boutique hotel in the Chelsea section of Manhattan, New York. The hotel offers modern accommodations including two penthouse suites, a rooftop bar and restaurant and ample meeting space in an environment based on balance and organic design. As the newest addition to the Chelsea Flower District, Hotel Indigo Chelsea is surrounded by rows of compelling art galleries, the best in fine dining and nightlife, renowned theatre, and chic boutiques, creating the ideal setting for a refined and relaxing New York travel experience. For the business traveler, Hotel Indigo Chelsea is at the heart of it all, conveniently located near the Jacob Javits Convention Center, Penn Station, and Madison Square Garden.
The Hotel Indigo New York City-Chelsea 30-Day Free Room Giveaway began January 19, 2010 and ends February 18, 2010. Only U.S. and Canadian residents aged 18 years or older are eligible to enter. For other rules, please click here.
For a chance to win a free night at Hotel Indigo Chelsea, please click here!
Posted in HeBS News & Press Releases, Website Design | No Comments »
Tuesday, January 19th, 2010
HeBS is proud to launch its new Interactive Scavenger Hunt for the City of Indian Wells, California. A new multi-channel marketing initiative, the Interactive Scavenger Hunt serves as a marketing and branding tool to generate buzz and actively engage customers as they interact with the renowned luxury destination online.
 Indian Wells Interactive Scavenger Hunt by HeBS For ten days, entrants can register for the Indian Wells Interactive Scavenger Hunt and start collecting four branded clues that will be revealed via Facebook, Twitter, Email, and Text Message. First, contestants must become a fan of Indian Wells on Facebook and a follower of Indian Wells on Twitter to be officially registered for the contest and start collecting clues. Once contestants successfully collect all four clues, they are entered in a drawing to win a $1,000 free vacation that includes a two-night stay, spa treatment, dinner, and a choice of tennis or round of golf for two. A second, third, fourth, and fifth place prize of a free hotel room will also be rewarded.
“Multi-channel marketing should become the foundation of the hotelier’s marketing efforts in 2010 and beyond,” said Max Starkov, HeBS’ Chief eBusiness Strategist. “This new interactive initiative not only generates buzz surrounding the destination, it actively engages customers in their own environment on the social web. In this interactive age, a destination’s website can no longer afford to serve as a mere online brochure. With the importance of social media and mobile marketing taking a forefront in the online industry, interactive initiatives that incorporate these elements become increasingly more imperative. This is not just one step in an online marketing plan to engage consumers, but an important step into the next frontier of online marketing.”
An innovative, “outside the box” multi-channel marketing solution that steps inside social media and mobile marketing, the Interactive Scavenger Hunt helps build Indian Wells’ number of fans and followers on Facebook and Twitter. It additionally helps the destination to expand its email and mobile list for future marketing initiatives. Beyond information capture, the scavenger hunt is also an interactive branding tool that uses four clues that best describe Indian Wells as a destination. As contestants discover each clue, they uncover four strategic words that are key to Indian Wells’ brand positioning.
The Indian Wells Interactive Scavenger Hunt ends on January 28th when the grand prize winner of the $1,000 free vacation package and the winners of the free hotel rooms will be announced.
Posted in HeBS News & Press Releases, Mobile Marketing, Social Media & Web 2.0 | No Comments »
Wednesday, January 13th, 2010
Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, is proud to announce the receipt of three esteemed Interactive Media Awards. Presented by the Interactive Media Council (IMC), these awards recognize the highest standards of excellence in website design, development, and usability, and honor individuals and organizations for their outstanding achievement.
The IMC awarded HeBS the “Best in Class” award for The Allison Inn & Spa in Willamette Valley in Oregon as well as recognized “Outstanding Achievement” for Hotel Indigo New York City-Chelsea and the Bulfinch Hotel in Boston. The judges for the IMA are renowned professionals and members of the IMC, a profit organization committed to elevating the standards of excellence on the Internet. Judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. Applicants must demonstrate superiority to the competition in each of the criterion to win an IMA.
Best in Class Winner:
Outstanding Achievement Winners:
“In 2010, it is essential that a hotel website excels not just in design but in usability, search engine optimization, Web 2.0 interactivity, and most importantly, booker-friendliness,” said Max Starkov, Chief eBusiness Strategist of HeBS. “These Interactive Media Awards are further validation that a comprehensive approach to hotel Internet marketing and direct online distribution—which includes award-winning website design—is necessary for success. HeBS is honored to share these IMAs with its clients, and will continue to ensure that their websites are the most productive and efficient revenue-generating channel for their hotels in 2010 and beyond.”
The Best in Class award, the highest honor awarded by the IMA, recognizes the very best in website planning, execution, and overall professionalism. To receive this prestigious award, a website must successfully survive IMA’s rigorous judging process, earning high scores in each of the judging criteria including design, content, feature functionality and usability. Only a small percentage of IMA competition applicants are awarded the Best in Class award. Click here to view the Hospitality eBusiness Strategies IMA Gallery.
Posted in Awards, HeBS News & Press Releases, Website Design | No Comments »
Tuesday, January 12th, 2010
HeBS proudly announces the launch of the Sunset Inn & Suites 30-Day Free Room Giveaway sweepstakes: http://www.sunsetinn.com/sweepstakes/. The sweepstakes, designed and marketed by HeBS, allows participants to enter once a day. The first twenty-nine winners receive a free night in an Executive Suite at Sunset Inn & Suites. The Grand Prize on the 30th day is a 3-night stay during the Closing Ceremonies of the 2010 Winter Olympic Games! Additionally, the person who refers the most friends to enter the contest via the website will receive a $250 cash card prize.
 Sunset Inn & Suites Sweepstakes by HeBS This sweepstakes will inevitably encourage daily visits to the Sunset Inn & Suites website as well as significantly grow its opt-in email list and promote the elegant all-suite downtown hotel as premier lodging during the 2010 Winter Olympics in Vancouver. Buzz has also been generated about the giveaway through the refer-a-friend functionality, email marketing, online newswires, and word-of-mouth including viral chatter on social media sites.
Located in the heart of downtown Vancouver, Sunset Inn & Suites offers residential-style accommodations in an elegant all-suite hotel setting. Suites feature fully equipped kitchens, separate bedrooms with king-size beds, and living rooms and dining areas with wood floors, designer floor rugs, and signature wall coverings. Travelers of all kinds appreciate the plush, spacious accommodations, incredible and personal service, and scenic West End location of Sunset Inn & Suites, as well as its array of complimentary amenities including continental breakfast, high-speed wireless Internet, gated parking, and fitness facility.
Sunset Inn & Suites comfortably accommodates both leisure and business travelers. Just steps from Vancouver’s major attractions and its vibrant waterfront, the property’s downtown location renders it ideal for travelers looking to visit Stanley Park and Robson Street or downtown businesses and headquarters. A longtime travel staple for Vancouver enthusiasts, Sunset Inn & Suites’ reputation and brand name will continue to grow and appreciate thanks to the sweepstakes sponsorship. Both the continuity and the viral nature of the giveaway as well as its relationship to the Olympics guarantee its popularity and success, and great gains for Sunset Inn & Suites as far as brand recognition and guest loyalty.
The Sunset Inn & Suites 30-Day Free Room Giveaway with Olympic Stay Grand Prize began January 5, 2010 and ends February 3, 2010 with the Grand Prize giveaway. Only U.S. and Canadian residents aged 18 years or older are eligible to enter. For other rules, please click here.
For a chance to win a free night at Sunset Inn & Suites and a 3-night stay during the 2010 Winter Olympic Games in Vancouver, please click here!
Posted in HeBS News & Press Releases | No Comments »
Tuesday, December 29th, 2009
HeBS is proud to announce the launch of the Daytona Beach Spring Break website: http://www.springbreakindaytonabeach.com/.
 Spring Break in Daytona Beach site by HeBS Daytona Beach is the ultimate spring break destination with 47 miles of sparkling sands and surf, hundreds of night clubs and music venues, and other exciting places to visit such as water parks, mini golf courses, and the world-renowned Daytona International Speedway.
The Spring Break in Daytona Beach site features a variety of getaway packages; from spring breakers on a budget to those looking to go all out and take Daytona by storm, Daytona Beach has the right accommodations for every jetsetter this spring 2010.
Click here to take your spring break in Daytona Beach!
Posted in HeBS News & Press Releases, Website Design | No Comments »
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