HeBS is pleased to announce the launch of the new Silver Legacy Resort Casino 60-Day Free Room Giveaway: http://sweepstakes.silverlegacy.com/.

Silver Legacy Resort Casino sweepstakes by HeBS

This interactive sweepstakes, designed and marketed by HeBS, allows participants to enter once a day for 60 days to win a free room at the property and a $25 gas card.

One lucky grand prize winner will be awarded $1,000 in Casino FreePlay! To win, entrants must do one of the following: become a fan on Facebook, follow @SilverLegacy on Twitter, text Legacy to 71266 or forward the sweepstakes to 5 friends.

The forward-to-a-friend functionality encourages viral promotion by users, and the person who refers the most friends to enter the sweepstakes via the website will be awarded a $250 Visa gift card.

Additionally, users looking to experience the famous Reno casino online will enjoy the opportunity to try their luck at the BlackJack Challenge between daily entries. By tempting Lady Luck virtually, players immediately catch the gambling spirit right on Silver Legacy Resort Casino’s sweepstakes site.

Silver Legacy Resort Casino’s sweepstakes will encourage daily visits to the site, appreciably grow the resort casino’s opt-in list, and promote Silver Legacy Resort Casino as the premier luxury resort casino in Reno. Multi-channel marketing efforts to promote the sweepstakes include email marketing, mobile marketing, Facebook & Twitter, strategic linking, and the refer-a-friend functionality.

Silver Legacy Resort Casino, a renowned and expansive resort casino property located in the heart of downtown Reno, features six restaurants and eateries; over 85,000 square feet of 24-hour gaming; an award-winning spa; the Aura Ultra lounge and Rum Bullions bar; the Grande Exposition Hall and Catch-a-Rising-Star Comedy Club, and more.  Known for its elegant accommodations and all-inclusive amenities, Silver Legacy Resort Casino is an ideal destination for travelers and casino enthusiasts alike.

Click here to enter the Silver Legacy Resort Casino 60-Day Free Room Giveaway!

HeBS, the hospitality industry’s leading full-service Internet marketing and direct online channel strategy firm, today announces its receipt of the Interactive Media Awards’ (IMA) highest honor, the ”Best in Class Award,“ for the Silver Legacy Resort Casino website. Additionally, HeBS was awarded three Outstanding Achievement awards from the prestigious IMAs.

Best in Class Award Winner:

• Silver Legacy Resort Casino – www.silverlegacyreno.com

Outstanding Achievement Awards:

• Original Resorts – www.originalresortsmexico.com
• Portola Hotel & Spa – www.portolahotel.com
• Spring Break in Daytona Beach – www.springbreakindaytonabeach.com

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the IMAs recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements.

The Best in Class Award indicates a website has excelled in all areas of judging criteria and has achieved a perfect, or near perfect, overall score. It is the highest honor bestowed by the IMC. Similarly, in order to receive recognition for Outstanding Achievement, a website must excel in Design, Content, Feature Functionality, Usability, Standards Compliance and Cross-Browser Compatibility.

“HeBS has been a great partner for Silver Legacy. Their commitment to brainstorm with us to develop new marketing strategies and their attention to detail during project execution has been a tremendous asset. This award is confirmation of those efforts” said Chad Hallert, Director of E-Commerce & Internet Marketing for Eldorado Hotel Casino and Silver Legacy Resort Casino.

“We are proud to have received four honors on behalf of our clients—including a Best in Class Award—from the renowned Interactive Media Council” said Max Starkov, HeBS’ President & CEO. “This year 45% of all hotel bookings in North America will be online. Today’s hotel website carries the burden and responsibility of generating the bulk of bookings for the property.  At HeBS we are continuously striving to achieve the very best results for our clients by combining award-winning website design with a comprehensive direct online channel strategy that will produce significant revenues and meaningful ROIs. These awards are a testament to this methodology and the successful HeBS/client partnership.”

Hospitality eBusiness Strategies has won many top Interactive Media Awards as well as some of the most prestigious awards in hotel website design and hospitality Internet marketing. An impressive portfolio of clients has already partnered with the industry leader in direct online channel strategy—an agency that produced 2240% ROI for its full-service clients in 2009.

HeBS is proud to announce the launch of the new Sceptre Hospitality Resources website: http://www.esceptre.com/.

The second website from HeBS’ strategic partnership with Richfield Hospitality and Sceptre Hospitality Resources, eSceptre,com was designed according to best practices for design, navigation and search engine optimization in hotel Internet marketing.

By offering flexible and cost-effective hotel distribution services, reservations, and eCommerce services and support, Sceptre Hospitality Resources provides global solutions for both branded and independent hotels to implement connectivity, generate booking conversions, and maximize revenues and ROI. Its new website will continue to brand the firm as the authority in reservations distribution and technology, hotel revenue management services, interactive hotel marketing services, property-level sales and marketing expertise, and online-based operations.

Click here to visit the Sceptre Hospitality Resources website!

HeBS is proud to announce the launch of the Carson Valley Inn website: http://carsonvalleyinn.com/.

Carson Valley Inn website by HeBS

Carson Valley Inn’s new website was designed and developed according to industry’s best practices and will serve to brand the property as a charming, high-quality casino hotel at the foot of the Sierra Nevada Mountain Range.

The award-winning team at HeBS strategically designed and developed Carson Valley Inn’s website to be user friendly, booker friendly, customer interactive friendly, and search engine friendly. Combined with its engaging design and sleek layout, these capabilities will ensure the website will serve as a robust revenue-generating and brand-building tool.

Carson Valley Inn boasts 152 rooms and suites, a Motor Lodge Resort, and an RV Resort. In addition to its excellent accommodations, the property also offers a casino, three onsite restaurants, entertainment in the Cabaret Lounge, a pool, spa and fitness facilities, nearby golf courses, and breathtaking mountain views.

Carson Valley Inn will thoroughly benefit from its new website through increased online bookings and meeting and group RFPs, incremental revenues, and new business from specifically targeted consumer markets including leisure travelers and casino and gaming enthusiasts.

Click here to visit the Carson Valley Inn website!

HeBS is proud to announce the launch of the new Reno Conventions website: http://renoconventions.com/.

Reno Conventions website by HeBS

HeBS applied industry’s best practices toward the development of a modern, high functioning website to position these select Reno convention centers as the ideal, sophisticated event venues in Reno, NV.

Reno Conventions is a group of downtown meeting and event venues, some within Reno’s major full-service hotels and some independent spaces. Combined, they offer over 100,000 square feet of flexible event space. From conferences and group functions to banquets and celebrations, the Reno Conventions spaces offer exceptional value, unique services and amenities, and fine backdrops for unforgettable meetings and events.

The Reno Conventions website features descriptions of the spaces at Circus Circus Reno, Eldorado Hotel Casino, Silver Legacy Resort Casino, Reno Ballroom, and Reno Events Center; an interactive Calendar of Events; a Blog; an extensive RFP; Virtual Tours and more.

HeBS is currently in the process of launching comprehensive Internet marketing campaigns to support the new website including search engine marketing, email marketing and strategic linking. All campaigns will focus on targeting the website’s key market segments of meeting and event planners and driving qualified leads.

Reno Conventions will thoroughly benefit from its new website and Internet marketing campaigns through increased online RFPs and new business from specifically targeted meeting and event planners.

Click here to visit the Reno Conventions website!

HeBS proudly announces the launch of the new One Bal Harbour Resort & Spa website: http://www.oneluxuryhotels.com/index.php. HeBS applied industry’s best practices in order to develop a modern, high-performing website to position One Bal Harbour as a world-class Miami Beach resort.

HeBS strategically designed the One Bal Harbour Resort & Spa website to be user-friendly, booker-friendly, customer-interactive friendly, and search-engine friendly. Combined with its Miami Beach inspired design and sleek, elegant layout, these capabilities will ensure the website will act as a robust revenue-generating tool for the resort.

One Bal Harbour will quickly benefit from its new website in the form of increased online bookings and RFPs, incremental revenues, and new business from targeted consumer markets such as elite business travelers, vacationing couples and families, and event planners seeking to host distinct and luxurious weddings and events.

Some of the various innovative features of this new website are:

• Modern and chic website design meant to reflect the atmosphere of the luxury Miami Beach resort
• Easy-to-use and consistent tiered navigation addressing the hotel’s key customer segments
• Rich, optimized description and destination content on the website
• Optimized website text, navigation, and design for top search engine placement
• Interactive Calendar of Events functionality
• Rich visual content including Flash animations and Photo Gallery
• Extensive online RFP for meeting and event planners
• 24/7 real-time Search/Availability box on the Home page
• “Share This Site” functionality allowing users to share the site with friends on social media

The One Bal Harbour Resort & Spa website targets all important and potential key customer segments including corporate and business travelers, vacationing families and couples, spa and salon enthusiasts, and event planners interested in unique Miami Beach weddings and events.

Currently, HeBS and One Bal Harbour are working together on an aggressive strategic marketing plan to leverage the launch of the new site to produce higher revenues.

Please click here to visit the One Bal Harbour Resort & Spa website!

HeBS is pleased to announce the launch of the Luxe Hotel Rodeo Drive 30-Day Free Room Giveaway: http://luxehotelrodeodrive.com/sweepstakes/.

Luxe Hotel Rodeo Drive Sweepstakes by HeBS

This interactive sweepstakes, designed and marketed by HeBS, allows participants to enter once a day to win a variety of daily prizes from the elegant and upscale Beverly Hills hotel on Rodeo Drive.

Daily prizes include complimentary one-night stays and room upgrades, Luxe Gift Bags, $25 iTunes and cash gift cards, and more.

One lucky Grand Prize winner will receive an all inclusive getaway at Luxe Hotel Rodeo Drive including a free stay, breakfast, and dinner for two; welcome drinks; and overnight vallet parking.

The contest also features a refer-a-friend functionality which awards a $250 cash card prize to the person who refers the most friends to enter the sweepstakes via the website.

Luxe Hotel Rodeo Drive’s sweepstakes will encourage daily visits to the site, appreciably grow its opt-in email list, and promote the hotel as a premier Beverly Hills hotel. Multi-channel marketing efforts to promote the sweepstakes include email marketing, Facebook & Twitter, strategic linking, online newswires, and the refer-a-friend functionality.

Luxe Hotel Rodeo Drive is an upscale boutique hotel that combines the relaxed spirit of Southern California with the elegance of Beverly Hills. Its chic minimalistic décor and design, its legendary location, and its fine onsite restaurant, services, and amenities make it the ultimate destination for a classic California getaway.

Click here to enter the Luxe Hotel Rodeo Drive 30-Day Free Room Giveaway!

HeBS is proud to announce the launch of the new Richfield Hospitality website: http://www.richfield.com/.

Richfield Hospitality website by HeBS

HeBS applied industry’s best practices in design, navigation and search engine optimization in order to produce a modern brand-building website for Richfield Hospitality.

This is the first website from HeBS’ strategic partnership with Richfield Hospitality and Sceptre Hospitality Resources. Sceptre Hospitality Resources’ new website launch is forthcoming this summer 2010.

With 40 years of hospitality management experience and financial stability, Richfield Hospitality expertly maximizes asset health, RevPAR and market share for clients including the ability to provide up to 25% sponsorship equity. A proven leader in local market hospitality, the firm constantly seeks to connect global distribution with organic guest experiences and established revenue-generating service operations. The new custom website will continue to brand Richfield Hospitality as the premier hospitality management and hotel operations company today.

Click here to visit the Richfield Hospitality website!

HeBS, the hospitality industry’s leading full-service Internet marketing, website design and Direct Online Channel strategy firm today announces the launch of Boomerang Hotels’ GuestHouse International Inns, Hotels & Suites website: www.GuestHouseIntl.com. HeBS applied industry’s best practices in design, navigation and search engine optimization in order to produce a top revenue-generating website for the brand.

GuestHouse International Inns, Hotels & Suites website by HeBS

“Boomerang Hotels is in the midst of aggressive national and international expansion, and the CMS that Hospitality eBusiness Strategies custom developed allows us to add new properties within minutes,” said Brendan Watters, President and CEO of Boomerang Hotels. “Our new website is not just beautiful and functional; we also thoroughly believe it will change the way we do business. We are convinced the investment will benefit our franchisees immensely.  It is one of the integral parts of our commitment to better serve our franchisees. I believe that if our franchisees make money, then we will make money.  This new website is a great vehicle for us to deliver revenue to our properties and therefore enable our franchisees to succeed.”

Here are a few of the innovative features of the new brand website:

• Website design as per industry’s best practices with a modern wide-screen layout
• Rich visual content including Flash animations, video and visual galleries
• Search engine optimized copy for premier placement on the search engines
• Easy to use, consistent 5-tiered navigation addressing all key customer segments
• Significantly enhanced textual and destination content on the new website: compared to the previous site, this brand website increased from 100 to over 800 pages of content
• Advanced hotel search functionality which incorporates enhanced city and state search
• Customized, state-of-the-art, content management system (CMS), the most advanced in the industry today. The new CMS allows the brand to add and edit both textual and visual content on a 24/7 basis, add new hotel properties within minutes, publish/un-publish pages and hotel mini-sites, control the featured special and promo tiles, manage the photo selection on property pages and photo galleries, manage SEO and Omniture Analytics on every page, and more
• World-class website analytics and campaign tracking by Omniture
• Fully integrated hotel search and online reservations functionality
• Interactive mapping and hotel directions

The website targets all of GuestHouse International’s key customer segments including leisure and business travelers looking for hotels that provide superb value at affordable prices. Additionally, the website targets family travelers with special ”tips for traveling with kids” as well as Travel Agents, Meeting & Event planners, and Group Travel planners. Properties are located in convenient locations with over 60 properties across 24 states.

“HeBS worked closely with Boomerang Hotels to find the best solution to fit their business needs: a website that boasts not just award-winning design based on industry best practices, but that is also fully editable by the brand itself. The concept for The GuestHouse International website includes a customized, cutting-edge Content Management System that allows the brand to add and edit textual and visual content on a 24/7 basis. This CMS enables the brand to make changes and additions to the website on their own, allowing them to react to the ever changing marketplace within seconds. We look forward to a continued successful partnership with Boomerang Hotels, and will be launching an aggressive Internet marketing strategy to promote the new website and generate much-needed online revenues,” said Max Starkov, HeBS president and CEO.

Click here to visit the new GuestHouse International Inns, Hotels & Suites website.

HeBS is proud to announce the launch of the new Mistral Restaurant website: http://www.dineatmistral.com/.

Mistral at Loews Coronado Bay Resort website by HeBS

Mistral at Loews Coronado Bay Resort in California serves modern French cuisine with influences from the southern European coast of the Mediterranean region from western Spain to northern Italy. The restaurant’s commitment to sustainability and “the modern farm kitchen” and its Chef de Cuisine Patrick Ponsaty’s commitment to culinary authenticity and excellence render it one of the premier hotel restaurants in North America. Additionally, its picturesque location boasts views of the Pacific, the beautiful vistas of Coronado, and the San Diego skyline, turning an elegant dining occasion into an inspired Californian experience.

The Mistral Restaurant website features description of the restaurant, chefs’ biographies, high-resolution cuisine and restaurant photos, dining menus, press packets and information for reservations.

Click here to visit the Mistral at Loews Coronado Bay Resort website!