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Archive for the ‘Website Design’ Category

HeBS Announces Launch of International Palms Resort & Conference Center Website

Friday, February 26th, 2010

HeBS proudly announces the launch of the new International Palms Resort & Conference Center website: http://www.internationalpalms.com. HeBS applied industry’s best practices in order to develop a modern, high-performing website to position International Palms as a relaxing pair of Orlando/Cocoa Beach hotels for leisure and business travelers as well as groups seeking top-of-the-line meetings and events services.

International Palms Resort and Conference Center website by HeBS

International Palms Resort and Conference Center website by HeBS

HeBS strategically designed the International Palms Resort and Conference Center website to be user-friendly, booker-friendly, customer-interactive friendly, and search-engine friendly. Combined with its warm, Florida-inspired design, these capabilities will ensure the website will act as a robust revenue-generating tool. International Palms will heartily benefit from its new website through increased online bookings and RFPs, incremental revenues, and new business from specifically targeted consumer markets including family and business travelers, and event planners seeking to host distinct, unforgettable meetings and events.

Some of the various innovative features of this new website include:

∙          Unique, tropical website design reflecting International Palms’ two distinct Florida hotels

∙          Easy-to-use and consistent tiered navigation addressing the hotel’s key customer segments

∙          Rich, optimized description and destination content on the website

∙          Optimized website text, navigation, and design for top search engine placement

∙          Interactive Calendar of Events functionality

∙          Rich visual content including Flash animations and Photo Gallery

∙          Extensive online RFP for meeting and event planners

∙           24/7 real-time Search/Availability booking engine on the Home page

∙          Featured and bookable special offers on the Home page

The International Palms Resort and Conference Center website targets all important and potential key customer segments including families, business travelers, traveling groups, and event planners interested in Orlando and Cocoa Beach meetings and events.

Please click here to visit the new International Palms Resort and Conference Center website!

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HeBS Announces Launch of The Westin Westminster Website

Thursday, February 11th, 2010

HeBS proudly announces the launch of The Westin Westminster’s new website, http://www.westindenverboulder.com. HeBS applied industry’s best practices in order to develop a top-of the-line branded site to position The Westin Westminster as an elegant, upscale property in Westminster, central to all Denver attractions.

The Westin Westminster Site by HeBS

The Westin Westminster Site by HeBS

HeBS strategically designed The Westin Westminster’s site to be user-friendly, booker-friendly, customer-interactive friendly, and search-engine friendly. Combined with its sleek and stylish design, these capabilities ensure the website will be a robust revenue-generating tool. The Westin Westminster will benefit extensively from its new website through increased online bookings, incremental revenues, and new business from specifically targeted consumer markets including leisure travelers, business travelers, Starwood Preferred Guests, and event planners.

Some of the many innovative features of this newly designed website include:

  • Unique, outdoors-inspired website design for a sophisticated Rocky Mountain hotel
  • Easy-to-use and consistent tiered navigation addressing hotel’s key customer segments
  • Rich, optimized description and destination content on the website
  • Optimized website text, navigation, and design for top search engine placement
  • Rich visual content including Flash animations
  • “Share This Site” functionality to encourage viral distribution and chatter from site visitors
  • 24/7 real-time Search/Availability booking engine on the Home page
  • Featured and bookable special offers on the Home page

The Westin Westminster website targets all important and potential key customer segments including skiers and other leisure travelers, business travelers, and event planners interested in incredible Colorado meetings, events, and weddings.

Please click here to visit The Westin Westminster website!

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HeBS Announces Launch of Original Resorts Website

Monday, February 1st, 2010

HeBs proudly announces the launch of the Original Resorts website, http://originalresorts.com/. HeBS applied industry’s best practices in order to develop a top-of the-line site for 2010 and beyond to position Original Resorts as the premier collection of all-inclusive resorts in Cancun, Los Cabos, and Riviera Maya.

Original Resorts website by HeBS

Original Resorts website by HeBS

HeBS strategically designed the Original Resorts site to be user-friendly, booker-friendly, customer interactive-friendly, and search-engine friendly. Combined with its modern and dynamic aesthetic design, these capabilities ensure the website will be a robust revenue-generating tool. Original Resorts will benefit extensively from its new website through increased online bookings, incremental revenues, and new business from specifically targeted segments including family, romantic, and spa travel.

Some of the many innovative features of this newly designed website include:

  • Unique Mexico-inspired design for a luxurious collection of all-inclusive resorts
  • Easy-to-use and consistent tiered navigation addressing  all of the hotel’s key customer segments
  • Rich, optimized description and destination content on the website
  • Optimized website text, navigation, and design for premier placement on the search engines
  • Rich visual content including Flash animations and individual Visual Galleries for each property
  • Interactive Calendar of Events that supports dynamic content and media
  • “Share This Site” functionality to encourage viral distribution and chatter from site visitors
  • 24/7 real-time Search/Availability booking engine on the Home page
  • Featured and bookable special offers on the Home page

The Original Resorts website targets all important and potential key customer segments including families and couples as well as travelers interested in all-inclusive resort and spa destinations. It also targets destination wedding planners looking for picturesque oceanfront wedding venues in Mexico with luxurious guest accommodations available.

OriginalResorts.com positions the collection as a diverse family of all-inclusive resorts—including family, adult-only, couples, and all-suites resorts—for discerning travelers seeking both leisurely and exciting getaways to Cancun, Los Cabos, and Riviera Maya.

Please click here to visit the Original Resorts website!

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HeBS Announces the Hotel Indigo New York City-Chelsea 30-Day Free Room Giveaway!

Thursday, January 28th, 2010

There’s still time to enter the Hotel Indigo New York City-Chelsea 30-Day Free Room Giveaway sweepstakes: http://www.indigochelsea.com/sweepstakes/index.php!

The sweepstakes, designed and marketed by HeBS, allows participants to enter once a day to win a free night at the brand new Hotel Indigo in Chelsea. The contest also features a refer-a-friend functionality which will award a $250 cash card prize to the person who refers the most friends to enter the contest via the website.

Hotel Indigo New York City-Chelsea Sweepstakes by HeBS

Hotel Indigo New York City-Chelsea Sweepstakes by HeBS

The interactive sweepstakes will serve various Internet marketing-related purposes for Hotel Indigo Chelsea including encouraging daily visits to the website, significantly growing its opt-in email list, and promoting the property as an eclectic and elegant boutique hotel in Chelsea New York City. Through efforts including the refer-a-friend functionality, email marketing, online travel deal alerts, and word-of-mouth chatter, the sweepstakes is sure to further position the hotel as the latest Chelsea hotspot.

Hotel Indigo Chelsea is a new boutique hotel in the Chelsea section of Manhattan, New York. The hotel offers modern accommodations including two penthouse suites, a rooftop bar and restaurant and ample meeting space in an environment based on balance and organic design. As the newest addition to the Chelsea Flower District, Hotel Indigo Chelsea is surrounded by rows of compelling art galleries, the best in fine dining and nightlife, renowned theatre, and chic boutiques, creating the ideal setting for a refined and relaxing New York travel experience. For the business traveler, Hotel Indigo Chelsea is at the heart of it all, conveniently located near the Jacob Javits Convention Center, Penn Station, and Madison Square Garden.

The Hotel Indigo New York City-Chelsea 30-Day Free Room Giveaway began January 19, 2010 and ends February 18, 2010. Only U.S. and Canadian residents aged 18 years or older are eligible to enter. For other rules, please click here.

For a chance to win a free night at Hotel Indigo Chelsea, please click here!

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HeBS Wins Prestigious “Best in Class” Interactive Media Award

Wednesday, January 13th, 2010

Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, is proud to announce the receipt of three esteemed Interactive Media Awards. Presented by the Interactive Media Council (IMC), these awards recognize the highest standards of excellence in website design, development, and usability, and honor individuals and organizations for their outstanding achievement.

The IMC awarded HeBS the “Best in Class” award for The Allison Inn & Spa in Willamette Valley in Oregon as well as recognized “Outstanding Achievement” for Hotel Indigo New York City-Chelsea and the Bulfinch Hotel in Boston. The judges for the IMA are renowned professionals and members of the IMC, a profit organization committed to elevating the standards of excellence on the Internet. Judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. Applicants must demonstrate superiority to the competition in each of the criterion to win an IMA.

Best in Class Winner:

Outstanding Achievement Winners:

“In 2010, it is essential that a hotel website excels not just in design but in usability, search engine optimization, Web 2.0 interactivity, and most importantly, booker-friendliness,” said Max Starkov, Chief eBusiness Strategist of HeBS. “These Interactive Media Awards are further validation that a comprehensive approach to hotel Internet marketing and direct online distribution—which includes award-winning website design—is necessary for success. HeBS is honored to share these IMAs with its clients, and will continue to ensure that their websites are the most productive and efficient revenue-generating channel for their hotels in 2010 and beyond.”

The Best in Class award, the highest honor awarded by the IMA, recognizes the very best in website planning, execution, and overall professionalism. To receive this prestigious award, a website must successfully survive IMA’s rigorous judging process, earning high scores in each of the judging criteria including design, content, feature functionality and usability. Only a small percentage of IMA competition applicants are awarded the Best in Class award. Click here to view the Hospitality eBusiness Strategies IMA Gallery.

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HeBS Announces Launch of Daytona Beach Spring Break Site!

Tuesday, December 29th, 2009

HeBS is proud to announce the launch of the Daytona Beach Spring Break website: http://www.springbreakindaytonabeach.com/.

Spring Break in Daytona Beach site by HeBS

Spring Break in Daytona Beach site by HeBS

Daytona Beach is the ultimate spring break destination with 47 miles of sparkling sands and surf, hundreds of night clubs and music venues, and other exciting places to visit such as water parks, mini golf courses, and the world-renowned Daytona International Speedway.

The Spring Break in Daytona Beach site features a variety of getaway packages; from spring breakers on a budget to those looking to go all out and take Daytona by storm, Daytona Beach has the right accommodations for every jetsetter this spring 2010.

Click here to take your spring break in Daytona Beach!

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HeBS Announces HSMAI Foundation eConnect Website Re-Launch

Monday, December 21st, 2009

Hospitality eBusiness Strategies (HeBS), the industry’s leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, proudly announces the re-launch of the HSMAI Foundation eConnect website: http://www.hsmaieconnect.org/. The website serves as a platform for examining the trends and developments in the hospitality sales and marketing industry and now boasts a fresh, enhanced and more user-friendly look and feel. New sections were added in the redesign of this innovative website including Industry Hot Topics, the eConnect Poll, and Featured Video from leading sources such as CNN, CNBC and YouTube.

HSMAI eConnect site by HeBS

HSMAI eConnect site by HeBS

Hospitality eBusiness Strategies designed and helped to conceptualize the new HSMAI Foundation eConnect website, and worked with the HSMAI Foundation to add six new searchable sections of in-depth content, including: Hotel Sales & Marketing, Internet Marketing & Social Media, Revenue Management, Resort Marketing, Destination Marketing, and Hospitality Sales & Marketing Education. Additionally, the site’s “Industry News & Resources” section is open to members and non-members and features hospitality industry and sales and marketing headlines, along with information on the latest HSMAI industry events.

“We had many goals in the redesign of the HSMAI Foundation eConnect web site, including improved navigation, enhanced design and maximized search engine optimization,” said Jason Smith, Vice President Communications at HSMAI. “We feel we have accomplished all of those goals in partnership with HeBS, which offered cutting-edge insight and inspiration, resulting in a site that is the definitive source of trends and industry highlights for hospitality sales and marketing professionals.”

Hoteliers will appreciate the site’s daily selection of industry blogs and magazines selected from more than 150 industry sources, including hospitalitynet.org, hotelnewsnow.com, STR and hotelmarketing.com.  Industry professionals are invited to sign up for a free 30-day trial eConnect membership to experience the site’s resources.

According to Max Starkov, HeBS Chief eBusiness Strategist, “HeBS was very excited to be a part of this project with HSMAI. The new HSMAI Foundation eConnect website is a valuable asset to all hoteliers, providing a consistent flow of the latest hotel internet marketing news, best practices, and developments in our industry. At HeBS, the professional development of hoteliers is a large part of our mission, and we believe this project with HSMAI exemplifies that perfectly.”

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HeBS Announces Indian Wells 30-Day Meeting Planner Sweepstakes!

Friday, December 18th, 2009

HeBS proudly announces the launch of the Indian Wells 30-Day Meeting Planner sweepstakes: http://indianwells.com/msweeps/. The sweepstakes, designed and marketed by HeBS, encourages meeting planners to enter for a chance to win a $500 Sephora gift card by simply answering five quick quiz questions. Three second place winners will win $100 Sephora gift cards and fifty third place winners will win $10 iTunes gift cards.

Indian Wells Meeting Planner Sweepstakes by HeBS

Indian Wells Meeting Planner Sweepstakes by HeBS

The sweepstakes, which lasts from December 11th to January 9th, will encourage meeting planners to consider Indian Wells, California as an incredible and unique option for spectacular upcoming meetings and events. With more than 270,000 square feet of elegant meeting space, Indian Wells boasts flexible spaces for both productive meetings and one-of-a-kind events. The city’s lively community, inspiring backdrop, and wealth of things to do make it an unparalleled place to host all kinds of events.

HeBS promotes the sweepstakes via several media including the Indian Wells website, email marketing, Twitter, and Facebook. The sweepstakes also features a Refer-A-Colleague functionality, allowing the person who forwards the sweepstakes to the most colleagues to win a $250 cash card. Both the continuity and the viral and interactive nature of the giveaway insure its popularity and success as well as great gains for both meeting planners and the city of Indian Wells.

Indian Wells features four full-service resorts with almost 300,000 square feet of flexible meeting space and provides a dramatic setting for every type of special event, from annual meetings and corporate retreats to gala affairs and unforgettable celebrations. Featuring tranquil spas, outstanding restaurants, grand ballrooms, and state-of-the-art conference facilities, Indian Wells sets apart the good meetings from the unforgettable.

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HeBS Announces Launch of Field & Stream Site!

Friday, December 11th, 2009

HeBS is proud to announce the launch of the Field & Stream website: http://www.fands.com/. Field & Stream is a worldwide institution to millions of outdoors enthusiasts. Its influence covers sportswear for both men and women; camping, fishing, hunting, and other outdoor activities products; and most recently, Field & Stream lodges, focusing on preservation-conscious retreats.

Field & Stream website by HeBS

Field & Stream website by HeBS

Field & Stream’s mission is to actively engage eco-friendly and nature-loving individuals worldwide with its vast range of products and opportunities. Its new site positions it as the most capable, authentic, and unique brand to complete this extraordinary mission.

Click here to visit Field & Steam’s new site!

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HeBS Announces Launch of Indian Wells Mobile Site!

Thursday, December 10th, 2009

HeBS proudly announces the launch of the Indian Wells mobile site, http://m.indianwells.com/. HeBS applied industry’s best practices in order to develop a top-of-the-line multi-functional mobile site for 2009 and beyond and to establish Indian Wells’ presence on both the traditional and mobile Internets.

Indian Wells Mobile Site by HeBS

Indian Wells Mobile Site by HeBS

HeBS strategically designed the Indian Wells mobile site to be compatible with all smart phones and Internet-ready devices including the Apple iPhone and iPod Touch, the BlackBerry, the Palm Pre, the T-Mobile G1,  etc.

The Indian Wells mobile site is user-friendly, customer-interactive friendly, social media and Web 2.0 friendly and mobile search-engine friendly. Indian Wells is already benefitting from its mobile site in the form of increased visits, more page views per visitor, and phone calls from mobile site visitors.

Here are some of the innovative and industry-leading features of the newly designed mobile website:

  • Unique design with modern look and feel consistent with Indian Wells traditional website
  • Rich high-resolution visual content and Flash animation (available on iPhones)
  • User-friendly layout with both Dropdown Navigation and constant Main Navigation
  • Brief and to-the-point copy for optimal mobile visit and site experience
  • Links to Twitter and Facebook for enhanced mobile web presence and social media awareness

The website targets mobile web users interested in Indian Wells, California. Indian Wells includes four resort destination hotels with world-class accommodations in the Santa Rosa Mountains of Southern California. The properties combined feature almost 1500 standard, deluxe, and private villa accommodations; 26 holes of championship golf; 29 tennis courts; 11 sparkling pools; 3 luxurious spas; 40 outdoor meeting venues; and close proximity to the best of the Palm Springs Desert Resorts region.

Click here to visit the Indian Wells mobile site. For best viewing, visit via your mobile device!

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