A Boutique 100 Room Hotel in Napa Valley
Six months prior opening, the hotel launched an aggressive Direct Online Distribution and Marketing Strategy, including an award-winning website and robust customer email capture and email marketing strategy.
Read More Here Major Brand - Website Optimization
Background: A Global Brand with 100 luxury hotels worldwide decides to overhaul its two-year old global website to better compete against its comp set as well as third party intermediaries.
Read More Here Independent Property - Website Optimization
Background: When this Park Avenue hotel in New York City decided it was time to generate more revenues through Internet bookings, the hotel turned to HeBS for strategic advice.
Read More Here Branded Hotel - Optimization of the Property Page within the Major Brand of Global Website
ackground: This independent luxury hotel with a 3-year old website in a highly competitive and crowded market felt that its website was not generating sufficient bookings.
Read More Here Independent Hotel - Search Engine Strategy
Background: This independent luxury hotel with a 3-year old website in a highly competitive and crowded market felt that its website was not generating sufficient bookings.
Read More Here Large Hotel Management Company (HMC) - Total Online Distribution Strategy
Background: This HMC has several flag hotels in its multi-branded hotel portfolio. Seeking to compete on Internet channels beyond their own branded websites, they asked HeBS to build a Total Online Distribution Strategy.
Read More Here Hotel Management Company (HMC) - Destination Portal Strategy
Background: With 12 hotels in and around our nation's capital, including Maryland and Virginia, some in premier locations, this HMC tasked HeBS to help create a web presence in order to boost online bookings.
Read More Here Major Brand - Internet Intelligence Monitor Reports
Background: A Major Brand seeking to grow market share in specific markets needs a clear view of the competition in terms of product, pricing, and positioning on major distribution channels.
Read More Here High Profile Independent Hotel - Online Booking Technology Analysis
Background: A soon to be opened, independent hotel needed an online reservation system. Hotel approached HeBS to provide critical expertise in the Web-based inventory management and reservations systems. HeBS was tasked to consult on online booking technology analysis and vendor selection.
Read More Here Top Nevada Hotel and Casino - Professional Development
Background: Newly created title "eDistribution Manager" of top Casino tasked HeBS to develop a training program for its sales, marketing and revenue management team.
Read More Here Golf Resort - Total Email Marketing strategy
Background: A Major Golf Resort seeks to establish a "home-grown" customer email database and build direct marketing programs to target specific consumer segments throughout the year. Client tasks HeBS to develop a Total Email Marketing Strategy.
Read More Here Multiple Hotels - Joint Email Marketing Campaign
Background: After September 11th, several properties, many traditional competitors, all in New York City teamed up to create a joint marketing campaigns promoting commissionable specials to US travel agents.
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