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Are your competitors selling online? What
online channels are they utilizing to move inventory? How
effective is their Direct Web Distribution Strategy? How
well are they utilizing third-party channels and marketing
initiatives? How do you compare to them? For a snapshot
of how well your hotel compares in online channel utilization,
positioning, pricing and presentation, get fast and competitive
intelligence at your fingertips. This multi-page intelligence
report offers concrete recommendations and easy to understand
comparison charts that will help you understand not only
how you fare with the comp set, but what you can do to remedy
and improve the situation.
Name of HeBS Service:
Property-Level IDM Report
Consulting Service
Type:
Written Report + Consultation
This HeBS service
is ideal for:
Hotel management companies, independent hotels, branded
hotels and franchisees, resorts, casinos, hotel representation
companies, condos and time shares, boutique hotels, extended
stays and corporate stays, other lodging companies
HeBS Service Features:
- Evaluate Direct Web Distribution Strategy
of Hotel and its defined comp set
- Evaluate Indirect Web Distribution
Strategy of Hotel and its defined comp set
- 18-point Website functionality comparison
and analysis
- Utilization of pay-per-click marketing
- Positioning on major search engines
and directories
- Utilization of online discounters/merchant
services
- Utilization of opaque model services
- Utilization of agency model (commission-based)
services
- Destination and hotel market focused
analysis
- Compare crucial Internet-related benchmarks
- Pricing, positioning and availability
on major online channels
- 30-page Written Report and Recommendations.
- Proprietary Cyberscore system to evaluate
hotel’s utilization of the direct and indirect channel
- Property-focused reports (branded hotels,
independents, resorts)
- One property, comp set of 5 in one
market
- Quarterly and one-time reports
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