|
|
|
Brand
Online Distribution Analysis and Intelligence Report
Develop comprehensive analysis/competitive reports for the
major brand/multi-market lodging company and its respective
comp sets. We will evaluate the direct and indirect online
distribution strategy for the brand and its comp set, how
well your brand compares in online channel utilization,
positioning, pricing and presentation. This multi-page intelligence
report offers concrete recommendations and easy to understand
comparison charts that will help you understand not only
how you fare with the comp set, but what you can do to remedy
and improve the situation.
Name of HeBS Service:
Brand-Level IDM Report
Consulting Service
Type:
Written Report + Consultation
This HeBS service
is ideal for:
Major Hotel Brands, Regional Major Hotel Brand Offices,
hotel management companies, hotel representation companies,
boutique hotel groups, other multi-property and multi-market
lodging companies.
HeBS Service Features:
- Evaluate Direct Web Distribution
Strategy of the Brand and its defined comp set in 10 major
markets
- Evaluate Indirect Web Distribution
Strategy of the Brand and its defined comp set in 10 major
markets
- Direct vs. Indirect Channel Utilization
- Customized online market intelligence
reports
- Evaluate Internet Strategy of Brand
and its defined comp set
- Online channel utilization and analysis
- Compare crucial Internet-related benchmarks
- 18-point Website functionality comparison
and analysis
- Destination Web Strategy Analysis
- Positioning on major search engines
and directories
- Utilization of pay-per-click marketing
- Utilization of online discounters/merchant
services
- Utilization of opaque model services
- Utilization of agency model (commission-based)
services
- Destination and hotel market focused
analysis
- Compare crucial Internet-related benchmarks
- Pricing, positioning and availability
on major online channels
- 40-page Written Report
- Conference call discussion on findings,
analysis and recommendations
- Findings, Analysis, Recommendations
and Action Plan
- Proprietary CyberScore rating to evaluate
hotel brand’s utilization of the direct and indirect channels
- Brand-focused report
- One brand, comp set of 5 in ten markets
- Quarterly and one-time reports
|
|
|
