Hotel Internet marketing and online distribution consulting


	HeBS client AmericInn® Wins 2008 Interactive Media Award for its website. This was the only Hotel Chain honored with an outstanding achievement award in website development. Read our latest article: "Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy" June 2008. HeBS Receives two 2008 Summit International Awards. Read more here. Hospitality eBusiness Strategies Receives "Official Honoree" Distinction for the 12th Annual Webby Awards in 2008 - the only award within the hotel category this year. Read the press release here. View a live recording of the recent HeBS and StarCite webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing." Read EyeforTravel's Interview with Max Starkov, HeBS' Chief eBusiness Strategist.



		Multiple Hotels - Joint Email Marketing Campaign Background: After September 11th, several properties, many traditional competitors, all in New York City teamed up to create a joint marketing campaigns promoting commissionable specials to US travel agents. Action: HeBS developed a joint marketing campaign Two notable campaigns were the popular "America Loves NY" and "This Week's Top Hotel Deals in NY". HTML email campaigns ran on a weekly basis Ran for 6 months and provided links back to the hotel websites Creating bookable opportunities for travel agents Decreased the need to using online discounters Results: More than 50 hotels in NYC and over 40,000 travel agents participated in this successful campaign with click view rates as high as 25%.