Hotel Internet marketing and online distribution consulting


	HeBS client AmericInn® Wins 2008 Interactive Media Award for its website. This was the only Hotel Chain honored with an outstanding achievement award in website development. Read our latest article: "Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy" June 2008. HeBS Receives two 2008 Summit International Awards. Read more here. Hospitality eBusiness Strategies Receives "Official Honoree" Distinction for the 12th Annual Webby Awards in 2008 - the only award within the hotel category this year. Read the press release here. View a live recording of the recent HeBS and StarCite webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing." Read EyeforTravel's Interview with Max Starkov, HeBS' Chief eBusiness Strategist.



		A Boutique 100 Room Hotel in Napa Valley Background: This new boutique 100 room hotel in Napa Valley needed Internet distribution and marketing strategy developed from scratch. Actions: HeBS launched an aggressive Direct Online Distribution and Marketing Strategy for the hotel 6 months prior to opening, including an award-winning website and robust customer email capture and email marketing strategy. Results: Within 6 months the hotel opt-in e-mail list grew to 10,000 recipients. The hotel performs highly targeted email and PPC marketing campaigns on a regular basis. The hotel website, supported by powerful email and pay-per-click marketing campaigns has indeed become the first point of contact with customers and over 50% of bookings come via the hotel website.