The shift toward online distribution requires hoteliers to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. HeBS provides effective e-mail marketing initiatives that provide hoteliers with trackable and measurable media to get their sales message nationwide and globally.

The Aberdeen Group indicates that email marketing has grown more than 270% since 2000 and this rapid growth is expected to continue well into 2005. An estimated 30 billion permission-based email messages were sent in 2001; a number that will grow to 150 billion in 2005 (Winterberry Group).

HeBS has extensive experience in delivering email marketing strategies in the hospitality vertical, from large brand hotels to small boutique properties. . Please read more in our article: Developing an Email Marketing Strategy in Hospitality.

Some of our notable past eMarketing initiatives include the highly successful "America Loves NY" joint e-mail marketing campaign and "This Week's Top Hotel Deals" weekly permission-based e-mail campaign, aimed to help New York hoteliers get their latest deals and promotions in front of consumers and travel agents nationwide.

The Total Email Marketing Strategy is a customized toolkit to employ a total, highly targeted, and full service email strategy. Market to existing customers and reach new customers through a coordinated and ongoing email marketing strategy. This week target leisure travelers, next week meeting planners, the week after travel agents, and so on. If executed properly, email marketing can build your strongest customer base in the most inexpensive way.

Name of HeBS Service:
Total Email Marketing Strategy

Consulting Service Type:
Written Report + Consultation

This HeBS service is ideal for:
Major brands, hotel management companies, independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation companies, condos and time shares, boutique hotels, extended stays and corporate stays, other lodging companies

HeBS Service Features:

A. Customer e-mail capture:
• Written Report with analysis and recommendations
• Developing an Action Plan for customer email capture:
• Online Email Capture Strategy
• Offline Email Capture Strategy
• Identify Online Email Vendors
• Vendor Comparison Analysis
• Develop the online email capture strategy
• Organic Email List Growth Strategies
• Planning e-Newsletter campaigns to your own email list

B. Consumer e-mail marketing:
• Written Report with analysis and recommendations
• Identify consumer email list vendors
• Comparison Analysis
• Prices for quality email lists vary, starting form $.075 per email address
• Develop the consumer email broadcast strategy
• What works, what works better and what does not work
• Recommendations and action plan

C. Travel agent e-mail marketing:
• Written Report with analysis and recommendations
• Identify travel agent email list vendors
• Comparison Analysis
• Identify the most qualitative travel agency email list (50,000 travel agents)
• Develop the travel agent email broadcast strategy
• What works, what works better and what does not work
• Recommendations and action plan
• Value package (Includes Parts A, B and C)
• Parts A, B and C can be purchased separately