The shift toward online distribution requires hoteliers to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. HeBS provides effective customer email capture and email marketing strategies that provide hoteliers with trackable and measurable media to get their sales message nationwide and globally.

Today customer email capture and marketing to the hotel own email list have become the most inexpensive and effective marketing tools. The Aberdeen Group indicates that email marketing has grown more than 270% since 2000 and this rapid growth is expected to continue well into 2005. An estimated 30 billion permission-based email messages were sent in 2001; a number that will grow to 150 billion in 2005 (Winterberry Group).

HeBS has extensive experience in delivering email marketing strategies in the hospitality vertical, from large brand hotels to small boutique properties. Please read more in our article: Developing a Total Email Marketing Strategy in Hospitality HospitalityNet, 2002

Name of HeBS Service:
Customer Email Capture Strategy

Consulting Service Type:
Written Report + Ongoing Consultation

This HeBS service is ideal for:
Hotel management companies, independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation companies, condos and time shares, boutique hotels, extended stays and corporate stays, other lodging companies

HeBS Service Features:

• Implementing a simple, inexpensive and very attractive functionality that allows real-time customer email capture on the hotel website
• Developing an Action Plan for customer email capture
• Online Email Capture Strategy
• Offline Email Capture Strategy
• Organic Email List Growth Strategies
• Customer segmentation into interest categories (e.g. business, leisure, meeting planers)
• Planning e-Newsletter campaigns to hotel own email list
• eNewsletter creation and production, without the expense of a web designer or HTML programmer.
• Email marketing campaign management
• Tracking functionality (emails reviewed, emails opened, emails bounced, opt-outs)
• Creation and management of a single customer email database
• Easy upload of all email lists at the hotel
• Virtual Hotel Brochure “On Demand”