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Name
of HeBS Service:
e-Newsletter Campaign Strategy
Consulting Service Type:
Written Report + Ongoing Consultation
This HeBS service is ideal for:
Hotel management companies,
independent hotels, branded hotels and franchisees, resorts,
casinos, hotel representation companies, condos and time
shares, boutique hotels, extended stays and corporate stays,
other lodging companies
HeBS Service Features:
- Implementing a simple, inexpensive
and very attractive functionality that allows the creation
of full color HTML e-Newsletters and promotional emails
using a variety of full color templates
- Developing an Action Plan for
the e-Newsletter and email promotions
- Planning e-Newsletter campaigns
to hotel own email list
- eNewsletter creation and production,
without the expense of a web designer or HTML programmer.
- Email marketing campaign management
- Tracking functionality (emails
reviewed, emails opened, emails bounced, opt-outs)
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