An effective hotel Internet marketing strategy utilizes all the marketing resources and channels available on the Internet. This includes implementing a robust Direct Online Distribution Strategy, Online Branding Strategy, eCRM Strategy, Search Engine Marketing, Website Optimization, Email Marketing Strategy, Strategic Linking Strategy, Online Advertising and Sponsorships, etc.

Hospitality eBusiness Strategies has pioneered many of the "best practices" in hotel Internet marketing. Over the years HeBS has developed a suite of comprehensive Internet Marketing and Distribution Strategy Consulting Services and Service Packages with a proven ROI, based on HeBS’ own unique methodology. These award-winning consulting services are delivered in a highly interactive format and contribute immensely to the professional development of our client hoteliers.

HeBS’ consulting services are designed to help a diverse portfolio of hospitality clients:

These strategic Internet marketing consulting services are designed for major hotel brands, independent hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), condo and residential resort brands, hotel representation and marketing companies, CVBs and DMOs.

Sample Brand-Level/Corporate-Level Strategic Service Packages:

• Internet Marketing and Distribution Strategies
• Brand Website Gap Analysis & Recommendations
• Brand IDM Report- Direct Online Channel Utilization Comp Analysis and Intelligence Reports
• Brand Search Marketing and Banner Advertising Campaigns
• Audit the Auditors: Strategic Internet Marketing Services Audit
• PPC Marketing Audit and Best
• Brand Guidelines and Best Practices for Franchisee’s Stand Alone Website
• Internet Marketing Toolkit with Best Practices for the Property GMs, DOSM and Revenue Managers
• eBusiness Professional Development Services for Franchisees, including Internet Training, Workshops and Certification Programs
• Corporate Level Website Optimization and Re-Design

These Internet marketing services are ideal for franchised and independent hotels, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, condos and residential resorts, casinos, inns and lodges, and other lodging establishments.

Sample Consulting Service Packages:

• Internet Marketing Strategy for the Property
• Property Website Optimization Strategy
• Property Website Designs & Re-Designs
• Property Website Hosting and Maintenance
• Optimization of the Property Section on the Major Brand Website
• Property Website Gap Analysis & Recommendations
• Search Marketing for the Property
• Email Marketing for the Property
• Strategic Linking and Link Popularity
• eBusiness Professional Development Services for the Property