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Position Your Website at all “Points
of Contact”
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Is your entire online distribution model
skewed toward the online discounters? If this is the case,
your discounted rates on the Internet via the online wholesalers/intermediaries
have become de facto your hotel’s published rates, thus
causing long term damage and downward pricing pressures
(both online and offline) beyond repair.
Our popular Total Online Distribution Strategy
Report, also known as the “bible of online distribution”
allows hoteliers to balance their exposure in the Indirect/Intermediary
Channel in favor of the Direct Channel and yet take advantage
of hotel-friendly intermediaries (agency, opaque and merchant
services). |
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Leverage Robust Traffic and Boost
Your Link Popularity
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Have you considered direct and hotel-friendly
indirect distribution channels beyond your website? HeBS
has identified 150 major online distribution services that
any proactive travel company can utilize to position its
products. More than 100 of these are direct-to-consumer
services. Positioning of your website on these services
will boost the “link popularity” of the hotel website, a
crucial criteria used by the search engines to determine
how to rank the website. Leverage these services' promotional
efforts and robust Internet traffic as a means to promote
and distribute your inventory. Each service provider is
evaluated and given a ranking in terms of priority for the
hotel and a rating based on cost, quality, and maintenance
burden on the hotel. This approach allows the hotelier to
contract with these services in a methodical order to best
meet short and long term distribution goals.
Ideally a hotel company should aim to position
itself at all "points of contact" with potential
Internet travel bookers. Utilized expertly, these important
online channels can produce immediate results, while keeping
the hotel company or its properties in full control of their
brand, pricing strategy and revenue management techniques.
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Name
of HeBS Service:
Total Online Distribution Strategy Report
Consulting Service
Type:
Written Report + Consultation
This HeBS service
is ideal for:
Major brands, hotel management companies, independent hotels,
branded hotels and franchisees, resorts, casinos, hotel
representation companies, condos and time shares, boutique
hotels, extended stays and corporate stays, other lodging
companies
HeBS Service Features:
- Direct and Indirect Internet distribution
beyond the hotel website
- Review of existing Direct vs. Indirect
online distribution exposure
- Online Event and Meeting Planner Services
- Online group travel services
- Last minute and impulse purchase services
- Weekend Getaway Services
- Online Hotel and Travel Directories
- Local travel and hospitality services
- Destination and city directories
- Wedding and honeymoon services
- Golf channels
- Gay & lesbian travel sites
- Women travel services
- African American Travel Services
- Senior Citizens Travel services
- Dynamic pricing services
- Foreign direct services
- Pay-per-click services
- Agency (Commission-based) Model Services
- Opaque Rate Model Services
- Merchant Model Services
- Foreign Indirect Services
- Proprietary 3-point ranking system
for each service
- Terms, pricing and sign-up information
for each service
- Recommendation for online distribution
channel strategy
- Action and Implementation Plan
- 70+ page written report
- Quarterly updates (available at additional
small fee)
- One hour phone consultation.
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