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*View a live recording of the recent HeBS and StarCite webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."

*Read EyeforTravel's Interview with Max Starkov, HeBS' Chief eBusiness Strategist.

*Read our latest article:
"Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices" February 2008.

*Hospitality eBusiness Strategies to Present at Eye for Travel’s Social Media Strategies for Travel Conference in San Francisco. Click here to read more.

*Hospitality eBusiness Strategies wins three Adrian Awards - two Gold awards and one Bronze award in the Web Marketing category for its clients.

*One of the leading hotel management and development companies in the United States retaines HeBS to revamp its Internet marketing strategy, boost its Internet marketing presence, and significantly increase ROIs from property websites. Jan, 2008

*A major California hotel management company retains HeBS to overhaul its Internet Marketing Strategy, provide state-of-the-art analytics, eCRM and Direct Internet marketing and distribution strategies, Jan 2008

*HeBS receives an IAC (Internet Advertising Competition) award for Best Hotel and Lodging Campaign. The IAC awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.

 
 

 

Test and Assure Your Website Reflects Best Practices

Have you already made the investment in a new website yet uncertain if it reflects best practices or has not achieved Internet revenue expectations? Perhaps an audit of the website is needed in order to test and assure the website reflects best practices. Direct Online Distribution starts and ends with the hotel website, so the goal is clear: audit and analyze existing website, compare to its comp set, and based on best practices and concrete business product and key markets, develop a report that identifies implementation toward optimization. Website optimization drastically improves website user-friendliness, search engine-friendliness and travel booker-friendliness. It inevitably enhances website usability and overall performance and drastically increases Internet revenues.

Why use Website Optimization experts like HeBS? HeBS has built best practices for website optimization and Direct Internet Distribution Strategy for over 100 hotel companies including several major brands.

Please read more in our article: Hotel Website Optimization
The blueprints for a robust direct-to-consumer online distribution strategy. HospitalityNet, February 2003.


Name of HeBS Service:
Website Audit & Analysis

Consulting Service Type:
Written Report + Consultation

This HeBS service is ideal for:
Major brands, hotel management companies, independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation companies, condos and time shares, boutique hotels, extended stays and corporate stays, other lodging companies

HeBS Service Features:

  • 30+page Written Report with analysis and recommendations
  • Best Practices and case studies
  • 18 point Comp Audit and Analysis (Hotel+ 5 competitors)
  • Booking Functionality
  • Search Engine Strategy Recommendation
  • Website Navigation Review & Audit
  • Website Functionality Audit
  • Main Navigation Audit
  • Section Navigation Audit
  • Web Page Size and Download Speeds
  • Audit of Home Page Copy and Target Keywords
  • Audit of Page Title, Description and Meta Tags
  • Recommendations and Action Plan
  • Consultation over the phone/email

 

 


 
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