Are you seeking a partner that can bring clarity and expertise to your Internet strategy? If you are seeking a partner you can trust to educate and empower your team, contact us today. Have HeBS’ renowned experts help you sustain your short and long-term survival as the industry shifts away from traditional channels to online travel planning and transactions.

HeBS principals and consultants combine the best practices in three critical areas: solid hospitality and travel background (22+ years), Madison Avenue advertising and marketing background (8+ years) and extensive Internet distribution and online marketing experience as founders, CEOs and executives in two consecutive Internet start-ups in hospitality and travel (7+ years). Read more about our Management Team.

Did we mention the impeccable academic credentials (our consultants each have two Master's degrees) and the fact that our consultants won the prestigious 2001 Worldwide Microsoft RAD Award for Web-based technology applications, inventory management and reservation systems for hospitality? Or the fact that our consultants are recognized "thought leaders" in Internet strategies for the hospitality and travel verticals? Read some articles and publications by our consultants.

Name of HeBS Service:
Ongoing eBusiness Strategy Services

Consulting Service Type:
Monthly Retainer

This HeBS service is ideal for:
Major brands, hotel management companies, independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation companies, condos and time shares, boutique hotels, extended stays and corporate stays, other lodging companies

HeBS Service Features:

• Ongoing pro-active consultation & monitoring services
• Weekly teleconferences and recommendations
• Ongoing online distribution channel performance and analysis
• Ongoing website marketing
• Ongoing Search Engine Strategy
• Pay-per-click marketing and campaigns
• Customer Email Capture Strategy (online + offline)
• Email marketing
• Link Creation Initiatives
• Conversion Strategy
• Trust Issues and Trust Building
• Online RFPs
• Online Event and Meeting Planner Services
• Affiliate programs
• Lowest price guarantees
• Loyalty programs
• Ongoing eMarketing strategy
• Ongoing website performance and analysis
• New online distribution channels and trends
• New Web technologies and applications
• New eMarketing tools
• eMarketing ROI
• New eBusiness key areas: eProcurement, eCRM and eKnowledge Management
• Included are agreed-upon consultation hours (10, 15, 20, 25, etc) per month of ongoing phone, e-mail consultations, customized research, analysis, recommendations, and staff seminars.
• Minimum 3-month commitment