An effective Internet Marketing strategy for the property utilizes all the market resources and channels available on the Internet. This includes implementing a robust Website Optimization strategy, eCRM strategy, Search Engine Marketing Strategy, Email Marketing Strategy, Link Popularity Strategy, Online Display Advertising and Internet sponsorships. All of these strategies are well within the reach of the property.

Launch a robust Internet Marketing Strategy to boost the property's Direct Online Distribution and direct Internet revenues including leveraging all aspects of the hotel product with key customer segments.

Name of HeBS Service Package:

Internet Marketing Strategy for the Property

Consulting Service Type:

Ongoing consulting and marketing campaign management services

This HeBS service is ideal for:

Franchised and independent hotels, luxury and boutique hotels, condos and residential resorts, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, casinos, inns and other lodging establishments

Features of the Service Package:

• Internet Marketing Strategy
  Includes developing an Internet Marketing Strategy, Internet Marketing Budget and action plan
• Website Optimization Strategy
  Ongoing property website optimizations, including search engine optimizations, new features and functionality, new specials and packages, event calendar updates, market segment initiatives
• Customer eMail Capture Strategy
  Includes online and offline customer email capture and own opt-in list creation strategies
• Email Marketing Services
  Customer Email Capture, Email Marketing to own email list, e-Newsletters, Email sponsorships to key market segments and in feeder markets
• Search Marketing Strategy and Services:
  Includes Organic listings, Pay-per-click marketing, Local Search, paid inclusion, vertical search marketing. Campaign creation, launch and management)
• Strategic Linking
  Link creation and link popularity strategy, key customer segment linking strategies
• Monthly Internet Activity Reports
  Website stats, Search Marketing, Email Marketing, Link Popularity, Search Engine rankings
• Best Practices and Latest Trends
  Ongoing proactive consultations, industry benchmarks and latest trends, strategic developments, action plans, etc)
• Professional Development:
  Ongoing professional development and eKnowledge enrichment of corporate/hotel staff
• Value Packages available. Price based on size of property, complexity of hotel product,
  Internet marketing budget, marketing objectives, etc.