Hospitality eBusiness Strategies, Inc. has developed a suite of customized eBusiness Professional Development Services that help hoteliers and travel marketers understand Internet marketing and distribution, Direct vs. Indirect online channel strategy, gain competitive advantage and benefit from “best practices” and latest online industry trends, build their own robust Internet strategies, and take their direct-to-consumer online distribution and eMarketing efforts to the next level.

HeBS training programs are delivered in a highly interactive format and contribute immensely to the professional development of hotel owners, managers, and directors of sales and marketing. Many of the techniques and fundamental approaches are based on the graduate courses at NYU's Preston Robert Tisch Center for Hospitality, Tourism and Travel Management, where Consultant's Chief eBusiness Strategist teaches four graduate courses as an adjunct professor on "eDistribution Systems in Hospitality," "eCRM," “e-Knowledge Systems" and "e-Travel".

Name of HeBS Service Package

eBusiness Professional Development Services, including Internet Marketing Training, Workshops, and Certification Programs

Consulting Service Type

On-site or offsite professional development, trainings and workshops

This HeBS service is ideal for

Franchised and independent hotels, luxury and boutique hotels, condos and residential resorts, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, casinos, inns and other lodging establishments

Features of the Service Package

• Organized half-day and day long seminars
• Customized tool kits and training manuals
• Interactive exercises and presentations
• Step by Step Guidelines for the marketing teams
• Comprehensive approach to Direct Channel Utilization

Sample Direct Distribution Workshop for the Property

• Direct Online Distribution Channel
• Hotel Brand Website
• Marketing of the Property Section on the Brand Website
• Marketing of the Independent (Stand-Alone) Property Website
• Search Engine Marketing
• Email Marketing
• Strategic Linking and Link Popularity
• Case Studies
• Wrap-Up Exercise
• Recommended Readings

Sample Indirect Distribution Workshop for the Property

• A Closer Look at the Indirect Channel
• Third-Party Intermediaries Program
• Merchant Model
• Agency Model
• Opaque Rate Model
• Dynamic Packaging
• Property and Brand Level Indirect Distribution Online Initiatives
• Best Practices in utilizing the Indirect Online Channel
• Utilizing the Global Distribution Systems (GDS)
• Enhancing Hotel Information for the GDS and Indirect Services
• Case Studies
• Recommended Readings