Direct Online Marketing and Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized website and drastically improve website user-friendliness, search engine-friendliness and travel booker-friendliness. This is achieved through a website optimization strategy. This will inevitably enhance the website usability and performance, improve visibility on the Internet, increase conversion rates and boost Internet-related direct-to-consumer bookings.

A website optimization strategy involves turning the hotel websites into a 24/7 sales force, improving website navigation and functionality, online reservation process and functionality, customer e-mail capture, eCRM features, trust building aspects, etc.

Why use Website Optimization experts like HeBS? HeBS has built best practices for website optimization and Direct Internet Distribution Strategy for over 300 hotel companies including many major and independent hotel brands.

HeBS has won several prestigious industry wide web design and creative awards by leading hospitality marketing authorities including the HSMAI Golden Click Award and the Web Awards. Receive a website optimization audit, optimization and re-design based on industry's best practices.

Read our article on the subject:

Hotel Website Optimization
The blueprints for a robust direct-to-consumer online distribution strategy.HospitalityNet, February 2003.

Name of HeBS Service Package:

Property Stand-Alone (Independent) Website Optimization Strategy

Consulting Service Type:

Property website optimization and search optimization strategy based on industry's best practices. Written report with concrete recommendations and actionable steps.

This HeBS service is ideal for:

Franchised and independent hotels, luxury and boutique hotels, condos and residential resorts, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, casinos, inns and other lodging establishments

Features of the Service Package:

• Analyze current customer stay patterns
• Assess customer segmentation and identify market segments
• Develop website optimization analysis and strategy
• Website Navigation Map
  • Global Navigation
  • Main Navigation Tier
  • Actionable Navigation Tier
  • Sub-Navigation Tier
  • Support Navigation Tier
• Website copy audit and optimization analysis:
  • Home Page: keyword density, H1 Headers, page titles, description and meta tags
  • Main Pages: keyword density, H1 Headers, page titles, description and meta tags
• Optimized Website launched
• Pricing based on number of pages, features and functionalities.

Note: If website optimization requires website re-design, HeBS provides the following services:

• Website Creative Mockups
• Website design and build out
• Website re-design project management
• Website re-design and creative can be done either by HeBS or the property's internal designers or web design vendor selected by property