HeBS has repeatedly won a number of prestigious industry wide web design and creative awards by leading hospitality marketing authorities including the HSMAI Golden Click Award and the Web Awards. Receive a website optimization audit, optimization and re-design based on industry's best practices.

See some of our Award-Winning Websites.

Build a state-of-the art, fully optimized website. Direct Online Marketing and Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized consumer-focused website with robust user-friendliness, search engine-friendliness and travel booker-friendliness. This is achieved through a website optimization strategy. This will inevitably enhance your website usability and performance, secure visibility on the Web, increase conversion rates and boost Internet-related direct-to-consumer bookings.

Name of HeBS Service Package:

Property Stand-Alone (Independent) Website Optimization Strategy

Consulting Service Type:

Property website design or re-design

This HeBS service is ideal for:

Franchised and independent hotels, luxury and boutique hotels, condos and residential resorts, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, casinos, inns and other lodging establishments

Features of the Service Package:

• Analyze current customer stay patterns
• Assess customer segmentation and identify market segments
• Develop website optimization analysis and strategy
• Website Navigation Map
  • Global Navigation
  • Main Navigation Tier
  • Actionable Navigation Tier
  • Sub-Navigation Tier
  • Support Navigation Tier
• Website copy audit and optimization analysis:
• Home Page: keyword density, H1 Headers, page titles, description and meta tags
• Main Pages: keyword density, H1 Headers, page titles, description and meta tags
• Major Brand Guidelines Adherence
• Website Creative Mockups
• Website design and build out
• Website re-design project management
• Website re-design and creative can be done either by HeBS or the property's internal designers or web design vendor selected by property
• Optimized Website launched
• Pricing based on number of pages, features and functionalities