HeBS has extensive experience working with franchised and branded properties from all major brands. Best practices require franchised properties to take full advantage of all their various Internet assets, including the property section on the brand website.

Name of HeBS Service Package:

Optimization of the Property Section on the Brand Website

Consulting Service Type:

Website audit, analysis and recommendations + written report

This HeBS service is ideal for:

Franchised hotels, resorts part of a resort brand, hotels part of luxury and boutique hotel brands, etc.

Features of the Service Package:

Maximize the benefits from your property's brand site presence. Property section website audit and optimization based on industry's best practices:

• Optimize hotel section descriptions
• Customer segmentation: address key customer segments
• Destination Web Strategy: position the hotel as the hero of its destination
• Website copy audit and optimization analysis:
  • Main Page: keyword density, page titles, description tags, meta tags
  • Main Pages: keyword density, page titles, description tags, meta tags
• Value Packages available. Price based on size of property, complexity of hotel product, marketing objectives, etc.