Hospitality eBusiness Strategies (HeBS) performs comprehensive a property website comp analysis and provides recommendations (“Property Website Gap Analysis”). HeBS uses its proprietary CyberScore system to evaluate the various aspects of the property website usability, functionality, customer segmentation, search engine readiness, and many more attributes of the property website and its comp set websites. The system evaluates over 100 data analysis and comparison points according to best practices and supported by industry research.

Name of HeBS Service Package:

Property Website Gap Analysis & Recommendations

Consulting Service Type:

Audit, research, analysis & recommendation written report + phone consultation

This HeBS service is ideal for:

Franchised and independent hotels, luxury and boutique hotels, condos and residential resorts, luxury and boutique hotels, beach and mountain resorts, spa and golf resorts, casinos, inns and other lodging establishments

Features of the Service Package:

Audit & Analysis Charts:

• Summary Table
• Website Navigation
• Search Functionality
• Reservation Functionality
• Rates & Specials Strategy
• Rich Media
• Website Copy + Descriptions
• Destination Web Strategy
• e-CRM
• Building Trust
• Book with Confidence and Best Rate Guarantee
• Loyalty Program (LP)
• Customer Segmentation
• Business Travel
• Leisure Travel Segment
• Lifestyle Activities
• Group Travel
• Meetings & Events
• Weddings & Honeymoons
• Search Engine Friendliness