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HeBS in the News
 
 
 

*View a live recording of the recent HeBS and StarCite webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."

*Read EyeforTravel's Interview with Max Starkov, HeBS' Chief eBusiness Strategist.

*Read our latest article:
"Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices" February 2008.

*Hospitality eBusiness Strategies to Present at Eye for Travel’s Social Media Strategies for Travel Conference in San Francisco. Click here to read more.

*Hospitality eBusiness Strategies wins three Adrian Awards - two Gold awards and one Bronze award in the Web Marketing category for its clients.

*One of the leading hotel management and development companies in the United States retaines HeBS to revamp its Internet marketing strategy, boost its Internet marketing presence, and significantly increase ROIs from property websites. Jan, 2008

*A major California hotel management company retains HeBS to overhaul its Internet Marketing Strategy, provide state-of-the-art analytics, eCRM and Direct Internet marketing and distribution strategies, Jan 2008

*HeBS receives an IAC (Internet Advertising Competition) award for Best Hotel and Lodging Campaign. The IAC awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.

 
 

 

HeBS in the Media

2008

EyeforTravel's Social Media Interview with Max Starkov

Read the EyeforTravel Interview with Max Starkov, President + CEO, Hospitality eBusiness Strategies, New York. Max discusses how hotel companies should build a robust Social Media/Web 2.0 marketing strategy online, how Social Media/Web 2.0 fits into the overall Internet Marketing and Distribution Strategy, the ideological clash between official content and user-generated content, and much more.

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2007

"KEYSCARIBBEAN RESORTS WIN TWO W3 WEB AWARDS" Nov 2007

"'The websites are a clear reflection on the talent that produced them and the accolades are well deserved,' said Everett Atwell, chief operating officer of KeysCaribbean. 'As the real estate market evolves, so must the marketing strategies and e-marketing plays an integral role in the promotion of our residential resorts.' Both websites were developed and are maintained by Hospitality eBusiness Strategies (HeBS) in New York City."

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"On the Road: AmericInn works to deliver on 'delight' " in Hotel & Motel Management (May 3)

"In addition to the property-level guest focus, the company (AmericInn) has partnered with several Internet marketing companies to reach guests. Hospitality eBusiness
Strategies is developing a new Web site for the brand, which will be introduced this year."

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2006

"Keep Franchising or Go Indie?" in BusinessWeek (July 28)

"Consultant Max Starkov, president of New York-based Hospitality eBusiness Strategies, says the Internet has emboldened many hotel owners to go independent because it's diminished the value of the chains' central reservations systems. In the past, hoteliers had two viable ways to get their inventory onto the global distribution systems (GDS) used to transmit travel information to travel agencies and online travel sites: join a major chain like Marriott or Hilton, or remain independent but go through a hotel representation organization like Leading Hotels of the World."

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2003

"'Best offer' hotel rooms simmer in a tepid economy" in USA Today (Aug. 29)

"Most people want to know what the price is, period... They're not bargaining on a corner for fake Philippe watches," says Max Starkov, a New York-based hotel technology consultant. "And if a consumer pays more than he thinks the hotel deserves, it can backfire."

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