HeBS performs half-day or full-day seminars for the lodging company’s executives, sales & marketing managers, revenue managers and other staff. The eBusiness Seminars are delivered using didactic and interactive format, based on the graduate courses at NYU's Preston Robert Tisch Center for Hospitality, Tourism and Travel Administration, where Consultant's Chief eBusiness Strategist teaches four graduate courses as an adjunct professor on "eDistribution Systems in Hospitality", "eCRM in Hospitality", eKnowledge Systems in Hospitality" and "e-Travel".

Name of HeBS Service:
eBusiness Seminars

Consulting Service Type:
Face-to-face Seminar Presentations and Workshops

This HeBS service is ideal for:
Major hotel brands, Convention and Visitors Bureaus (CVBs), hotel management companies, hotel marketing companies, hotel representation companies, or other multi-property lodging companies

HeBS Service Features:

These seminars usually have three main aspects:

• Presenting the "Big picture" of online hospitality marketplace, delivered in PowerPoint and interactive discussions.
• Identifying important trends and “best practices”
• Professional development for the executives and managers in the form of case studies, brainstorming sessions and Q & A sessions.

The full-day seminars continue with e-Business Workshops focusing on important aspects of the hotel Internet strategy:

• How to beat the online discounters at their own game
• Direct Online Distribution Channel
• Indirect Online Distribution Channel
• eMarketing in Hospitality
• Website Optimization Strategy
• Search Engine Strategy
• Email Marketing
• Customer Email Capture Strategy
• PPC Marketing