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Disseminate e-Knowledge to Your
Managers
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HeBS develops a comprehensive process to
disseminate e-Knowledge to the member hotels’ executives
and managers, aimed to help hoteliers understand eBusiness,
online distribution and eMarketing concepts, gain competitive
advantage, benefit from “best practices” and latest online
industry trends, build their own robust Internet strategies,
and take their Internet distribution and eMarketing efforts
to the next level.
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Create Internet Distribution &
eMarketing Leaders
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These e-Learning Programs are usually commissioned
by major brands, Convention and Visitors Bureaus (CVBs),
hotel management companies, hotel representation companies,
or other multi-property lodging companies.
HeBS e-Learning Programs are delivered
in a highly interactive format and contribute immensely
to the professional development of the member hotels’ executives
and managers. Many of the techniques and fundamental approaches
will be based on the graduate courses at NYU's Preston Robert
Tisch Center for Hospitality, Tourism and Travel Administration,
where HeBS’ Chief eBusiness Strategist teaches four graduate
courses as an adjunct professor on "eDistribution Systems
in Hospitality", "eCRM", e-Knowledge Systems"
and "e-Travel".
The e-Learning Programs contribute immensely
for the professional development of the hotel executives
and managers and allow them to:
- Evaluate and interpret Online Distribution
Channel trends in hospitality.
- Determine the Online Distribution needs
of the hotel.
- Develop a viable Online Distribution
& eMarketing strategy for the hotel.
- Become an Internet Distribution
& eMarketing leader in the hospitality vertical.
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Name
of HeBS Service:
E-Learning Programs
Consulting Service
Type:
Face-to-face Lecture Presentations or Virtual Presentation
via web-casting, video-conferencing
This HeBS service
is ideal for:
Major hotel brands, Convention and Visitors Bureaus (CVBs),
hotel management companies, hotel marketing companies, hotel
representation companies, or other multi-property lodging
companies
HeBS Service Features:
- Develop a process to disseminate
e-Knowledge to the member level:
- Develop eBusiness Curriculum for the
hotel members.
- Develop the framework for e-Learning:
- Monthly eBusiness Courses on Internet
strategy, online distribution and eMarketing for lodging
members
- Virtual presentation via web-casting,
video-conferencing, etc
- Analyze best e-Knowledge and e-Learning
practices and come up with a concrete Action Plan and
Recommendations.
- Develop the Monthly eBusiness Courses.
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